David Allan, Ph.D.

Professor / Chair
Disciplines Taught: Business Administration, Marketing
Office: 250 Mandeville
Phone: (610) 660-1637
Fax: (610) 660-3239
Email: dallan@sju.edu


Dr. Allan brings to his academic and consulting work the resources that are earned from an extraordinary twenty-year-plus career in radio broadcasting. Allan is an authority on music marketing and has been published in such journals as the Journal of Advertising Research, International Journal of Advertising, and Advertising & Society Review. Allan has also been featured in numerous media outlets including NBC, Comcast, The Philadelphia Inquirer, The Washington Post, Chicago Tribune, Billboard Magazine and Radio and Records.

Education

  • B.A. Communications American University, 1981
  • MBA Marketing Saint Joseph’s University, 1998
  • Ph.D. Mass Media & Communication Temple University, 2003

Professional Experience

Courses Taught

Marketing Communications
Music Marketing
Media Management
Consumer Behavior
Creating & Measuring Customer Value
Marketing Concepts

Publications

Journal Publications

Allan, David (in press), “Recall Effectiveness Of A 2-second Radio Commercial Preceding a 60-second Commercial”, Journal of Business Research

Allan, David (in press), “Incorporating Ethics into the Marketing Communications Class: The Case of Joe Camel,” Marketing Education Review.

Allan, David (2008), “A Content Analysis of Music Placement in Prime-time Television Advertising,” Journal of Advertising Research 48 (3) 1-14.

Wood, Natalie, Michael R. Solomon, David Allan (2008) “Welcome to The Matrix: E-Learning Gets a Second Life,” Marketing Education Review18 (2) 1-7.

Allan, David (2007), “Comparative Effectiveness of 30- Versus 60-Second Radio

Commercials on Recall and Rate,” Journal of Radio Studies 14 (2) 165-177.

Allan, David (2007), “Sound Advertising: A Review of the Experimental Evidence on the Effects of Music in Commercials on Attention, Memory, Attitudes, and Purchase” Journal of Media Psychology 12 (3)  [On-Line]. Available: http://www.calstatela.edu/faculty/sfischo/

Allan, David (2006), “Effects of Popular Music in Advertising on Attention and Memory,” Journal of Advertising Research, 46 (4) 434-444.

Herbst, Kenneth C. and David Allan (2006), “The Effects of Brand Experience and an Advertisement’s Disclaimer Speed on Purchase: Speak Slowly or Carry a Big Brand,” International Journal of Advertising 25 (2) 213-222.

Allan, David (2005), “An Essay on Popular Music in Advertising: Bankruptcy of Culture or Marriage of Art and Commerce,” Advertising and Society 6 (1).

[On-Line]. Available: www.aef.com

Allan, David (2005), “On Popular Music and Advertising,” Popular Musicology Online.

[On-Line]. Available: www.popular-musicology-online.com

Herbst, K. C., Finkel, E. J., and Allan, D. (second review), When Consumers Witness Products “Pulling a ‘Fast’ One”: Product Trust as a Driving Mechanism for Purchase Intention. Journal of Consumer Research

Allan, David (under review), “More is More: 60 plus 10 Equals Better Recall ” Journal of Radio and Audio Media (NAB grant)

Allan, David (under review), “They’re Playing My Brand: Product Placement in Popular Music” Journal of Marketing Communications (SJU Summer Grant)

Allan, David (under review), “Another Brick in the Wall: Integrating Music Into the Marketing Classroom” MEIEA

Book Chapters

Allan, David (2007), “Sound Retailing: Music Effects on Shopping Behavior,” Bricks and Mortar Shopping in the 21st Century. ed. Tina Lowry. Lawrence Erlbaum Associates: Mahwah, NJ.

Book Reviews

Allan, David (2006) Global Marketing and Advertising. Marieke de Mooij Sage: New York, NY International Marketing Review 23(6).

Conference Presentations

Allan, David (2009) “Does 60 Plus 10 Equal Better Recall?” National Association of Broadcasters/Broadcast Education Association Conference, Las Vegas, NV. (grant)

Allan, David (2009), “Another Brick in the Wall: Integrating Music Into the Marketing Classroom” American Marketing Association (AMA) Intercollegiate Conference, New Orleans, LA (w/proceedings).

Wood, Natalie T, Michael R. Solomon and David Allan (2008) "Staking Your Claim in the Land Rush of Virtual World Education:  How to Build a Second Life Campus" Direct/Interactive Marketing Research Summit special session "From Interactive to Immersive: Marketing Education takes a Virtual Leap of Faith." Direct/Interactive Marketing Research Summit Las Vegas, NV. (w/proceedings)

Wood, Natalie T, Michael R. Solomon and David Allan (2008), "Welcome to the Matrix: e-learning Gets a Second Life." Special Session on New Technologies in Teaching, American Marketing Association (AMA) Summer Educators Conference, San Diego, CA.

Allan, David (2008), “Don’t Blink or You Might Miss It,” National Association of Broadcasters/Broadcast Education Association Conference, Las Vegas, NV. (grant)

Wood, Natalie, David Allan, Michael R. Solomon, (2008) “Virtual Learning Becomes A Virtual Reality”. American Marketing Association (AMA) Intercollegiate Conference, New Orleans, LA. (w/proceedings)

Allan, David (2007), “Sound Advertising: A Review of the Experimental Evidence on the Effects of Music,” Association for the Education of Journalism and Mass Communication (AEJMC), Washington, DC (w/proceedings).

Herbst, Kenneth C., David Allan, Eli Finkel, (2007), “Trust is the Name of the Game: The Effects of Brand Familiarity, Disclaimer Speed, and Trust on Purchase,” 2007 American Marketing Association (AMA) Marketing and Public Policy Conference, Washington, DC (w/proceedings).

Allan, David (2007), “Incorporating Ethics into the Marketing Communications Class: The Case Of Joe Camel” American Marketing Association (AMA) Intercollegiate Conference, New Orleans, LA (w/proceedings).

Allan, David (2006), “Does Popular Music Make Causes Popular with Generation Y? A Survey of Live 8 Concertgoers,” Social Marketing Advances in Research and Theory (SMART) Conference Baniff, Canada (w/proceedings).

Allan, David (2006), “Music Placement in Prime-time Television Commercials,” Association for the Education of Journalism and Mass Communication (AEJMC), San Francisco, CA (w/proceedings).

Allan, David (2006), “Music Effects on Shopping Behavior,” Advertising and Consumer Psychology Conference, Houston, TX. (book chapter)

Allan, David (2006), “Comparative Effectiveness of 30- Versus 60-Second Radio Commercials On Recall and Rate,” National Association of Broadcasters/Broadcast Education Association Conference, Las Vegas, NV.

Allan, David (2006), “Are We Teaching Ethics in Marketing? A Survey of Saint Joseph’s University Students’ Attitudes and Perceptions,” American Marketing Association Intercollegiate Conference, Orlando, FL (w/proceedings).

Allan, David (2004), “Effects of Popular Music in Advertising on Attention, Memory, Attitudes and Conation,” Popular Culture Association/American Culture Association Annual Conference, San Antonio, TX.

Journal / Conference Reviewer

Journal of Advertising Spring 2008

Journal of Advertising Fall 2007

Journal of Advertising Spring 2007

American Academy of Advertising (AAA) Conference, Burlington, VT April 12-15, 2007

Social Marketing Advances in Research and Theory (SMART) Conference Baniff, Canada October 19-21, 2006

American Academy of Advertising (AAA) Conference, Reno, NV March 30–April 2, 2006

American Academy of Advertising (AAA) Conference, Houston, TX March 31–April 3, 2005

Research

Advertising cues and effects especially popular music, commercial lengths, disclaimers, retail, ethics, and society


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