Diane M. Phillips, Ph.D.
An associate professor of marketing, Dr. Diane Phillips, has been at Saint Joseph's since 1997 and has taught in the undergraduate, graduate and executive programs. She received her B.S. in Marketing from Penn State University, her M.S. in marketing from Texas A&M University and returned to Penn State University for her Ph.D. in marketing. Dr. Phillips' research is focused in the areas of consumer psychology, consumer behavior and advertising effectiveness. Recently, she has researched the issues of creating and predicting customer satisfaction, incorporating consumer emotions into models of consumer perceptions, assessing consumer reactions to various advertising stimuli, and exploring how many of these issues can impact public policy.
- Ph.D., Pennsylvania State University
- M.S., Texas A&M University
- B.S., Pennsylvania State University
- Marketing Seminar
- Consumer Behavior
- Creating & Measuring Customer Behavior
Phillips, Jason Keith and Diane M. Phillips (2007), Development of Variant Definitions for Stakeholder Groups with Regard to the Performance of Public Transit in the United States, Electronic Journal of Business Research Methods., Volume 5, Issue 2, 61-70.
Phillips, Diane M. and Jason Keith Phillips (2007), Walking the Walk: Putting Social Responsibility into Action at the White Dog Café. Ivey Publishing, Ivey Management Services, The University of Western Ontario, London, Ontario, Canada, N6A 3K7.
Phillips, Diane M. and John L. Stanton (2004), Age-Related Differences in Advertising: Recall and Persuasion, The Journal of Targeting, Measurement, and Analysis for Marketing, Vol. 13, No. 1, 7-20.
Phillips, Diane M. and Hans Baumgartner (2002), The Role of Consumption Emotions in the Satisfaction Response, Journal of Consumer Psychology, 12 (3), 243-252.
- Customer Decision Making
- Green Marketing & Environmental Sustainability
Faculty Expert Profile
Expertise: Consumer Psychology, Perceptions, Attitudes, Satisfaction, Social Responsibility of Marketing, Organic Foods, Biotech Foods