James B. Kelley, Ph.D.

Assistant Professor
Office: 259 Mandeville Hall
Phone: (610) 660-2266
Fax: (610) 660-3239
Email: jkelley@sju.edu

James brings extensive international experience to St. Joseph's Univerisity. He spent three years living in Australia pursuing his Ph.D., and one year living in Tokyo, Japan teaching English. Over the last 10 years he has worked in Marketing in various positions (e.g., advertising and sales). Additionally, James has been extensively involved with coaching water polo across two continents at local and national levels.


Ph.D. in International Marketing, May 2010 University of Western Australia Perth, Australia

Masters of Management Research, 2007 University of Western Australia Perth, Australia

Masters of Business Administration, 2003 Wagner College

Bachelor of Arts, 1997 University of Dayton


Courses Taught

Undergraduate Courses Taught:

  • Principles of Marketing
  • Consumer Behavior
  • International Marketing

Graduate Courses Taught:

  • Global Marketing Concepts, MIM
  • International Marketing, MBA
  • Marketing Concepts, EMBA


Conference Proceedings

James Kelley, Julie Ann Lee and Geoff Soutar (2011) "The Global Consumer-Who is it", In Southeast Conference of the Academy of International Business, Winter Park, FL.

James Kelley (2011) "The Impact of Ethical Consumerism in Australia and South Korea", in Consumer Culture Theory Conference Poster Session, Chicago, IL.

James Kelley (2010), "Consumers Global Brand Attitude: A Two Country Study", in Global Brand Conference, Istanbul, Turkey.

James Kelley, Julie Lee and Geoff Soutar (2008) "Can Consumers' Global/Local Consumption Orientation Be Primed?", in ANZMAC, Sydney, Australia, pg. 1-8

Julie A Lee, Geoffrey N Soutar, Timothy M Daly, Jordan Louviere and James B Kelley (2007) "Schwartz Values Clusters and Tourists' Activities," in ANZMAC, Otago, New Zealand, pg. 1-7.


  • International Marketing
  • Consumer attitudes toward global brands
  • Cultural influence on perceived value of global brands
  • The emergence of brand social responsibility
  • Cultural aspects of online brand communities

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