Prior to returning to academia, Dr. Burkhalter spent several years in financial services marketing.  As an academic, however, her interests focus on the unconventional – including niche markets and covert marketing practices such as brand placement. In fact, Dr. Burkhalter’s current projects meld her concentration on niche markets with her interest in brand placement and investigate how the embedding of brands in music videos may influence the consumption behaviors of musical subcultures.

Dr. Burkhalter has published in the Journal of Financial Services Marketing, the Journal of Entrepreneurial Education, Business Education Digest and the Journal of Business and Economics Research.

• B.S., Business Administration (Marketing), Florida Agricultural & Mechanical University
• MBA, Business Administration (Marketing), Florida Agricultural & Mechanical University
• Ph.D., Marketing, Georgia State University

• Undergraduate: Principles of Marketing, Marketing in a Multicultural World

• Graduate: Marketing Concepts (MBA & EMBA), Marketing Strategy (MBA)

Consumer Behavior, Niche Markets, Non-traditional Marketing Tactics, Entertainment and Music Marketing, Ethics in Marketing