Mark Lang, Ph.D.
Prior to academia, Mark was a marketing and research professional in food and retailing for twenty years. For eleven years, Mark was Director of Marketing & Research at Publix Supermarkets. Mark worked in brand management and market analysis for Melitta Coffee, CIBC Bank, and PriceWaterhouseCoopers.
Mark has been responsible for hundreds of research projects and surveyed over one million customers. He has led the development and promotion of several hundred different products working extensively with brand strategy, package design, pricing, advertising, promotion, merchandising, and store design. Mark has worked closely with senior management, sales, store operations, category management, and manufacturing.
Mark is actively engaged with industry, leading and participating in numerous studies, projects, meetings, boards, and events. He can be contacted directly to discuss these activities.
- PhD Marketing, Temple University, Philadelphia PA
- MBA School of Business, York University, Toronto, ON
- BS Economics and Business, York University, Toronto, ON
Food Industry Overview
Advertising & Promotions
Segmentation and Positioning Research
Managing Mature Brands
Selection of Scholarly Articles
Lang, M., Hooker, N. (2013), “An Empirical Test of Shopping Experience in Food Retailing,” accepted and forthcoming in the special edition of the British Food Journal: Experiential Marketing in Food Retailing.
Lang, M., Soesilo, P., and Lancioni, R. (2012), “Do Small Format Supermarkets Improve the Shopping Experience? Field Study Assessment of Two Alternative U.S. Strategies,” accepted and forthcoming in the International Journal of Applied Behavioral Economics.
Lang, M. and Hunt, J. (2012), "Brand Exclusivity Arrangements between Retailers and Suppliers: Consumer Consequences,” accepted and forthcoming in Journal of Food Products Marketing.
Lang, M., Stanton, J., Lancioni, R., Herbst, K. (2010), "The Role of Hedonistic and Emotional Response in Food Shopping," conference proceedings of the 17th Recent Advances in Retailing and Services Sciences Conference, Istanbul, Turkey, July 2-5.
Wang, T. and Lang, M. (2012), “Effect of Exposure to Special Merchandising Sections on Shopping Patterns and Purchases,” International Food Marketing Research Symposium, Philadelphia PA, June, 2012.
Selection of Industry Articles
Lang, M., “Do Smaller Format Supermarkets Provide an Improved Shopping Experience?” Grocery Headquarters Magazine, June 2011.
Lang, M., “Planning from the top down: Strategy is too important to leave to strategists: Leaders must take the reins,” Grocery Head Quarters Magazine, January 4, 2010.
Recent Industry Talks / Speeches
Co-Producer/Co-Chair of International Food Marketing Research Symposium, Philadelphia PA, June, 2012.
Presenter and Session Chair of “Food Retailing,” 18th Recent Advances in Retailing and Services Sciences Conference, San Diego, CA, July 2011.
Presenter, "The Role of Hedonistic and Emotional Response in Food Shopping" and Session Chair, “Segmentation and Consumer Behavior,” 17th Recent Advances in Retailing and Services Sciences Conference, Istanbul, Turkey, July 2010.
Presenter, “Innovations in Private Label Promotion,” Food Marketing Institute 2010 Educational Conference, Las Vegas NV, May 2010.
Presenter, “Private Label New Product Development” and Session Leader “Private Label Strategy,” Private Label Manufacturers Association-Educational Conference, Chicago, IL and Philadelphia, PA, 2008-Present.
Selection of Published Books
Stanton, J. and Lang M. (2008), Precision Target Marketing, Atlantic City, NJ: Raphel Publising.
USDA Higher Education Challenge Grant 2012
Food Marketing Educational Foundation Scholarship, full funding of PhD studies, 2008-2012
Temple University’s Delegate to the AMA Sheth Doctoral Consortium, Ohio State University, 2011
C.G McNutt Chair grant funding dissertation study, 2011
Campbell’s Soup grant funding dissertation study, 2011
Lumenogic grant of funding dissertation study, 2010
Temple University CIBER Grant funding dissertation study, 2010