Matthew E. Sarkees Ph.D.
Matthew E. Sarkees (Ph.D., University of Pittsburgh) is an Assistant Professor of Marketing at St. Joseph’s University. His current research interests include how firms build and deploy marketing resources, pharmaceutical/healthcare marketing, and public policy. Dr. Sarkees has prior experience in industry with firms such as IBM Global Services and Ernst & Young. He is also a Certified Public Accountant.
University of Pittsburgh, 2007, Ph.D. (Marketing with a minor in Statistics)
Villanova University, 1998, MBA
Seton Hall University, 1993, Accounting
St. Joseph’s University, Haub School of Business, Assistant Professor, 2013 – present
West Virginia University, College of Business, Assistant Professor, 2011 – 2013
Penn State University, School of Graduate Professional Studies, Assistant Professor, 2007 – 2011
Track co-chair, Sustainability, Social Responsibility and Marketing track, 2012 AMA Winter Marketing Educators’ Conference
Principles of Marketing
Sarkees, Matthew E. and Ryan Luchs, “Investments in
Marketing and Innovation: The Impact on Alliance Type Choice and Firm Value.” Forthcoming at Journal of Business and Industrial Marketing.
Sarkees, Matthew E., John Hulland and Rabikar Chatterjee (2014), “Investments
in Exploitation and Exploration: Balance versus Focus,” Journal
of Marketing Theory and Practice, 22 (1), 7-24. (Lead article in issue)
Taylor, Charles R., Matthew E. Sarkees, and H.K. Bang (2012), “On-Premise Signs as Marketing Devices: Measuring the Value to the Business Enterprise,” Journal of Public Policy and Marketing, 31(2), 185-194.
Sarkees, Matthew E. (2011), “Understanding the Links between Technological Opportunism, Marketing and Firm Performance: Implications for B2B,” Industrial Marketing Management, 40(5), 785-795.
Sarkees, Matthew E and Ryan Luchs (2011), “Stochastic Frontier Estimation in International Marketing Research: Exploring Untapped Opportunities,” In Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor (ed.) Measurement and Research Methods in International Marketing (Advances in International Marketing, Volume 22), 99-114.
Sarkees, Matthew E., John Hulland and John Prescott (2010), “Ambidextrous Organizations and Performance: The Mediating Effect of Functional Implementation,” Journal of Strategic Marketing, 18(2), 165-184.
Sarkees, Matthew E. and John Hulland (2009), “Efficiency and Innovation: It is Possible to Have It All,” Business Horizons, 52(1), 45-55.
Mittal, Vikas, Matthew E. Sarkees, and Feisal Murshed (2008), “The Right Way to Manage Unprofitable Customers,” Harvard Business Review, 86(4), 94-102.
(Media Coverage/Mentions: USNews.com, Fortune, CNNMoney.com, CBS Moneywatch, The Australian Financial Review, Bnet.com)
Mittal, Vikas and Matthew E. Sarkees (2006), “Customer Divestment,” Journal of Relationship Marketing, 5(2/3), 71-85.
Mittal, Vikas and Matthew E. Sarkees, (2006), “Customer divestment,” in Lerzan Aksoy, David Bejou, and Tim Keiningham (Eds). Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits. Binghamton, NY: Haworth Press.
2012 Winter AMA Educator’s Conference – Presented a co-authored paper, “Investments in Marketing and Innovation: The Impact on Alliance Type Choice and Firm Value.” (also Session Chair)
2011 Academy of Marketing Science Annual Conference – Presented a co-authored paper, “The Impact of M&A and Alliances on Firm Performance.” (also Session Chair)
2010 Winter AMA Educator’s Conference – Presented a co-authored paper, “The Effect of M&A on a Firm’s Approach to Current and Future Markets.”
2009 Informs Marketing Science Conference – Presented a co-authored paper, “Dynamic Returns to Investments in Exploitation and Exploration: Balance versus Focus.”
2009 Winter AMA Educator’s Conference – Organized and chaired a special session, including a co-authored paper, “An Investigation of Investments in Brand Management Capabilities: Implications for Firm Learning and Performance.”
2008 Atlanta Competitive Advantage Conference – Presented a paper, “Dynamic Returns to Investments in Exploitation and Exploration: Evidence from the Pharmaceutical Industry.”
2008 Winter AMA Educator’s Conference – Presented a paper, “Dynamic Returns to Investments in Exploitation and Exploration: Evidence from the Pharmaceutical Industry.”
2006 Informs Marketing Science Conference – Presented a paper, “Functional Implementation in Ambidextrous Firms.”
2006 Winter AMA Educator’s Conference - Presented a paper, “To Be Ambidextrous or Not to Be Ambidextrous.”
Grants and Awards
(2012) West Virginia University Summer Research Grant
(2012) West Virginia University Dean’s Award of Distinction in Research
(2012) West Virginia University Public Service Grant ($6,500)
(2010) Penn State University Sustainability Seed Grant ($15,000)
(2009) Penn State University Summer Research Grant
(2008) Penn State University Research Development Grant ($2,000)
(2008) Penn State University Summer Research Grant
(2006) Marketing Science Institute Research Award #4-1356 ($2,500)
(2006) Katz Competitive Dean’s Research Fund Award ($2,500)
(2005) Katz Competitive Research Grant ($1,000)
Mentioned in SJU News
Faculty Expert Profile
Expertise: Educational Leadership
Expertise: Executive Education, Business Strategy, Organization Development, Port Authority Issues, Ireland and Chile, Photography, Landscape and Travel
Expertise: Leadership, Strategic Planning, Collegiate Athletic Management
Expertise: Religion in Pop Culture, Religion in Television/Feature Film/Literature, Social Justice
Expertise: Fire Management and Prevention, Emergency and Disaster Management, Public Administration Policy, Local Government
Expertise: Service Quality, Organizational Development and Effectiveness, Quality Improvement, Team Building, Local Health Care, Customer Service
Expertise: France, French Culture, Contemporary French-Speaking World, Literature in French, 19th-Century French History
Expertise: Psychology of Religion, Prosocial Behavior, Ethical Behavior, Altruism, Moral Development
Expertise: Food Marketing, Consumer food shopping trends, Food company strategy, Supermarket practices
Expertise: Mexican History and Politics, Latin American History, U.S. Policy toward Latin America
Expertise: American Zoos, American Pop Culture, Environmental History, Animal Studies
Expertise: Food Retailing, Hunger and Hunger Relief