Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research. Prof. Solomon's primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, decoration, and image, services marketing and the development of visually-oriented online research methodologies.  He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in The United Kingdom, Scandinavia, Australia, Asia, and Latin America.

• Ph.D. University of North Carolina at Chapel Hill
• M.A. University of North Carolina at Chapel Hill
• B.A. magna cum laude, Brandeis University

Saint Joseph's University

Professor of Marketing, Director, Center for Consumer Research (August 2007-present)

Visiting Professor of Marketing (August 2006-May 2007) 

The University of Manchester, U.K.

Professor of Consumer Behaviour (August 2007-present)

Auburn University

Human Sciences Professor of Consumer Behavior (July 1995-present) 

Rutgers University, New Brunswick

Associate Professor and Chairman, Department of Marketing (July 1987-July 1995)

Acting Chairman, Department of Management (1991- 1992) 

New York University

Associate Professor of Marketing (1986-1987)

Assistant Professor of Marketing (1981-1986) 

Associate Director, Institute of Retail Management (1983-1985)  

• Consumer Behavior
• Principles of Marketing

Refereed Journal Articles

Natalie Wood, Michael R. Solomon, and Basil G. Englis, “Personalization of the Web Interface: The Impact of Web Avatars on Users' Responses to E-Commerce Sites,” Journal of Website Promotion, Volume 2 (1&2), 2007.

Langenderfer, Jeff, Basil G. Englis, and Michael R. Solomon (2006), "The Use of Visual Images in Online Marketing Research: Trademark and Copyright Implications, Review of Business Research, VI (1), 22-33.

Caroline Munõz, Natalie Wood, and Michael R. Solomon (2006), “Real or Blarney?: A Cross-Cultural Investigation of the Perceived Authenticity of Irish Pubs,” Journal of Consumer Behaviour, 5 (May/June): 222-234.

Paula D. Harveston, Basil G. Englis, Michael R. Solomon, and Marla Goldsmith (2005), “Knowledge Management as Competitive Advantage: Lessons from the Textile and Apparel Value Chain,” Journal of Knowledge Management, vol. 9, no. 2, 91-102.

Michael R. Solomon, “Transfer of Power: The Hunter Gets Captured by the Game,” Marketing Research, Spring 2005: 26-31 (invited feature article, peer reviewed).

Natalie Wood, Michael R. Solomon, and Basil G. Englis (2005), “Personalisation of Online Avatars: Is the Messenger as Important as the Message,?" International Journal of Internet Marketing and Advertising, vol. 2, no. 2, Spring, 143-161.

Michael R. Solomon (2004), " Guru's View: For Services, the Play's (Still) the Thing," Managing Service Quality, 14 (1), 2004: 6-10. Invited article (peer reviewed).

Authored Books and Edited Volumes

Solomon, Michael R., Mary Anne Poatsy, Alan Evans and Kendall Martin, Better Business, Upper Saddle River, NJ: Prentice Hall (in progress, expected publication 2008).

Solomon, Michael R, Greg W. Marshall, and Elnora W. Stuart, Marketing: Real People, Real Choices 5th ed. (2007), Upper Saddle River, NJ: Prentice Hall.

Solomon, Michael R. and Nancy Rabolt, 2nd ed. (2008), Consumer Behavior: In Fashion, Upper Saddle River, NJ: Prentice Hall, in press.

Solomon, Michael R., Stephen Dann, Susan Dann, and Rebekah Bennett (2007), Consumer Behaviour: Buying, Having, Being, Sydney, Australia, Pearson Education Australia.Solomon, Michael R. (2007), Consumer Behavior: Buying, Having, and Being, 7th ed, Upper Saddle River, NJ: Prentice Hall.

Solomon, Michael R., Gary Bamossy, Søren Askegaard, and Margaret Hogg, (2006), Consumer Behaviour: A European Perspective 3rd ed., London: Pearson Education.

Solomon, Michael R, Greg W. Marshall, and Elnora W. Stuart (2005), Marketing: Real People, Real Choices 4th ed., Upper Saddle River, NJ: Prentice Hall.

Solomon, Michael R., Elnora W. Stuart, J. Brock Smith and Ajay K. Sirsi (2005), Marketing: Real People, Real Decisions, Toronto: Prentice Hall, 2nd ed.

Book Chapters

Fournier, Susan G., Michael R. Solomon, and Basil G. Englis, “Brand Resonance,” in ed. Bernd Schmitt, Handbook on Brand and Experience Management, Elgar Publishing, 2008, in press.

Englis, Basil G., Michael R. Solomon, and Paula Danskin (2005). “Web-Based, Visually Oriented Consumer Research Tools,” in eds. Curt Haugtvedt, Karen Machleit, and Richard Yalch, Online Consumer Psychology: Understanding How to Interact with Consumers in the Virtual World, Hillsdale, NJ: Lawrence Erlbaum: 511-527.

Solomon, Michael R. (2005), "Consumer Psychology," in ed. Charles Spielberger, Encyclopedia of Applied Psychology, Elsevier Ltd.

Solomon, Michael R., Gokcen Coskuner and Caroline Lego Muñoz (2005), "You are What You Wear: Fashion as Social Process," in ed. Tulio Gregory, Fashion Encyclopaedia, Rome: Istituto della Enciclopedia Italiana.

• Consumer Behavior
• Fashion Marketing
• Marketing in Virtual Environments