Nancy M. Childs, Ph.D.

Professor, Gerald E. Peck Fellow
Discipline Taught: Food Marketing
Office: 357 Mandeville hall
Phone: (610) 660-1643
Email: nchilds@sju.edu


A lifelong participant in the food industry, Nancy Childs is familiar with a wide range of food industry activities and consumer behavior regarding food and food retailing, especially food for health. Recent research focuses on grocery mobile apps as well as the food label, notably health claims and front-of-package symbols, and the obesity challenge including marketing to children. She speaks internationally on these topics. She is widely published in the academic and trade press with over one hundred publications, proceedings and book chapters. Frequently interviewed in the media, she is an active food policy participant for NAS, USDA, FDA and the White House.
 

Education

PhD Century University
Masters California Institute of Technology
BS Duke University 
 

Professional Experience

Boards, Associations, Committees

  • Invited national expert by First Lady Michelle Obama, “Help Families Make Healthier Choices” FDA Labeling announcement, (February 27, 2014)
  • White House Convening on Food Marketing to Children, First Lady and White House Domestic Policy Council, (2013)
  • USDA Secretary’s National Agricultural Research Education Extension & Economics Advisory Board (NAREEAB), national representative for Food Marketing and Retailing, member of executive committee, (2010-present)
  • White House working group on Healthy Food Messaging and Dietary Guidance, (2010-2013)
  • SAFE (Strategies for Agriculture & Food Excellence), Pennsylvania Governor’s Commission on Food Safety, Pennsylvania Department of Agriculture, (2009-2011)
  • International Food Information Council Foundation Board (2007-present)
  • Innova Database Editorial Board, Europe (2008-present)
     

Courses Taught

  • Understanding Food Consumers and Customers
  • Food, Film, and Culture

Executive level:

  • Food Policy, Health & Wellness
  • Understanding Sustainability Across the Food Chain
     

Publications

Selection of Scholarly Publications:
  • Kapsak, W.R., Smith-Edge, M., White, C., Childs, N.M, and Geiger, C.J. (2013). Putting the Dietary Guidelines for Americans into Action: Behavior-based messages to motivate parents – Phase III, Journal of Academy of Nutrition and Dietetics, 113(3).
  • Kapsak, W.R., Smith-Edge, M., White, C., Childs, N.M, and Geiger, C.J. (2013). Putting the Dietary Guidelines for Americans into Action: Behavior-based messages to motivate parents – Phases I and II, Journal of Academy of Nutrition and Dietetics, 113(2), 196-203. 
  • Hornack, B.A., Childs, N.M., Smith-Edge, M., Reinhardt, W.K., Dooher, D., White, D. (2013). Is it Time to Rethink Nutrition Communications? A five year retrospective of American attitudes toward food, nutrition and health, Journal of Academy of Nutrition and Dietetics, 113(1),14-23.
  • Riscinto-Kozub, K. & Childs, N. M. (2012). Conversion of Local Winery Awareness: An Exploratory Study in Visitor vs. Non-Visitor Attitude and Perception. International Journal of Wine Business Research, 24 (4), 287-301. 
  • Childs, N. M., In-store Marketing to Children: US Food Retailer Practices Abating Childhood Obesity. Portuguese Journal of Marketing, (27), 78-87. 
  • Reinhardt, Wendy, Elizabeth Rahavi, Nancy Childs, Christy White, (2011) “Functional Foods: Attitudes, Perceptions and Behaviors in a Growing Market”, Journal of American Dietetic Association, 111(6):804-810.
  • Shaw-Hughner, Renee, Jill Maher, Nancy Childs, William Nganje, “Fish: Friend or Foe? Food policy and subpopulation warnings for consumers”, Food Policy, 34(2) 2009:185-197.
  • Shaw-Hugner, Renee, Jill Maher, Nancy Childs, “Review of Food Policy and Consumer Issues of Mercury in Fish”, Journal of the American College of Nutrition, 27(2), 2008:185-194.
  • Maher, Jill, Kenneth Herbst, Nancy Childs, Seth Finn, “Racial Stereotypes in Children’s Television Commercials: An Examination of the Current State of the Practice”, Journal of Advertising Research, 48(1), 2008:48(1): 80-93.
 
Selection of Industry Articles:
  • "Up at Night: The Top Concerns", World of Food Ingredients, (2012) 54-58.
  • "On a Sodium Drift Strategy". World of Food Ingredients, (2011) 10-13. 
  • "Shifting Food Policies". World of Food Ingredients, (2011) 50-53. 
  • "Consumers redefine value: Concepts that focus on fresh and healthy are winning the day". Grocery Headquarters. (2009) 16. 
  • "Still Searching for the Facts", World of Ingredients, (2009) 34-37, with J. Maher. 
 
Selection of Published Books & Monographs:
  • Childs, N. M. Digital Grocery Commerce: Exploring the Potential for Grocery Shopping Apps, Washington DC: Food Marketing Institute. Childs, Nancy (ed.), 2013, 36p.
  • SJU Business Research: Obesity Impact and Issues for the Food Industry, SJU University Press, 2007, 50p.
  • Childs, Nancy, “Obesity Policy: Opportunities for Functional Food Market Growth”, Handbook of Nutraceuticals and Functional Foods, 2nd edition, Robert Wildman (ed.), CRC Press, Boca Raton, 2006: 517-521.
  • Childs, Nancy, “Marketing and Regulatory Issues for Functional Foods and Nutraceuticals”, Handbook of Nutraceuticals and Functional Foods, 2nd edition, Robert Wildman (ed.), CRC Press, Boca Raton, 2006: 503-516.
 
Selection of Recent Industry Talks / Speeches:
  • "Consumer Connection Through Mobility". FMI Connect, Food Marketing Institute, Chicago IL: June 2014.
  • "Consumer Behavior and Nutrition", panelist, National Food Policy Conference, Washington, District of Columbia: April 2014.
  • "Health & Wellness: Public Policy & Industry Response", USDA Cochran Fellowship Program, Philadelphia PA: Sept 2012.
  • "Healthy Eating - What are we learning?" Delaware Valley Regional Planning Commission, Philadelphia, Pennsylvania: March 2012. 
  • “Trends in Healthy and Better-For-You Foods”, keynote speaker for US Healthy Foods Trade Show, Seoul South Korea and Tokyo Japan: October 2010.
  • “The Future Employee: Understanding the Leaders of Tomorrow and What Motivates Them”, Food Marketing Institute Future Connect annual conference, Dallas TX: October 12, 2009. (with T. Bourgeois)
  • “Truth in Food Labeling”, 2009 Agriculture Legislative Chairs Summit, San Diego, California: January 2009.

 

Grants and Awards

Recent Grants

  • Food Export USA Midwest and Northeast, “Healthy and Better-for-you Foods Trends Industry Speaker: South Korea and Japan”, 2010
  • Pennsylvania Wine Marketing and Research Board, “Consumer Attitudes Influencing Pennsylvania Wine Industry Opportunity”, (Center for Food Marketing), 2008-2009
  • Pennsylvania Department of Agriculture, “Importance and Meaning of rBST Milk Labels to Pennsylvania Consumers” (Center for Food Marketing), 2007-2008.
  • Department of Human Services and Department of Labor, HSB research coordinator, (with J. Bradey Principal Investigator), “Healthy Lessons for Urban Youth”, 2004-2005

Awards

  • Gerald E. Peck Research Fellow, 2012-2015
  • 2014 Woman of Influence in the Food Industry, Griffin Publications
  • 2013 Highly Commended Paper Award. Emerald Literati Network, International Journal of Wine Business Research
  • Saint Joseph’s University’s Extraordinary Merit Award Research
  • Saint Joseph’s University’s Extraordinary Merit Award Teaching
  • Saint Joseph’s University’s Extraordinary Merit Award Advising
  • Saint Joseph’s University’s Extraordinary Merit Award Service
  • Service Award FDA Center for Food Safety and Nutrition
     

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