Richard J. George, Ph.D.
Professor, Chair
Disciplines Taught: Business Administration, Food Marketing
Office: Mandeville 272
Phone: (610) 660-1608
Email: rgeorge@sju.edu
Website:
http://www.rjgeorge.com/
Richard George is a well-recognized and highly respected expert in the areas of food marketing, brand strategy, business ethics, and customer service. He has been interviewed by CNN, CN8, and NBC; he has been quoted in Business Week, Fortune, Time, Forbes, Woman's Day, Washington Post, Chicago Tribune, and the Philadelphia Inquirer.
He has authored or co-authored ten books on topics such as strategy, customer service, focus groups, and trends. In addition, has been recognized with several awards for teaching excellence, including the internationally recognized Lindback Award for Excellence in College Teaching. Recently, he was one of nineteen professors nationwide named as their favorite undergrad business professor and profiled by Business Week in a feature titled "Class Acts" and was selected by the Marketing Management Association as a winner of the Hormel Meritorious Teaching Award.
He has been a visiting professor at the University of Florida, University of London, and University College Cork, Ireland.
Education
PhD: Temple University, 1979
Masters: Harvard Business School, 1969
BS: Saint Joseph's University, 1967
Professional Experience
Recent Industry Talks / Speeches
- NGA – Understanding the Mature Millennials
- IFDA – The Future of the Foodservice Industry
- FMI - The Future of Food Wholesaling
- IGA – Effective Events and Advertising
- USAPEEC – Catch the Next Wave
Boards, Associations and Committees
- Key Impact
- Pate Dawson Company
- Kristin Mitchell Foundation
- Marine Mammal Stranding Center
Courses Taught
Food Marketing Strategy
Foodservice Marketing
Customer Service
Brand Strategy
Understanding the Food Customer and Consumer
Business Ethics
Publications
Selection of Scholarly Articles
“School Day Eating Habits of Inner-City, African American Adolescents.” Journal of Negro Education, Volume 78, Number 2, pp 114-122 (Spring 2009) (co-authored).
“Adolescents and Food Attitudes and Behaviors during the School Day: Implications for Food Marketers,” Journal of Food Products Marketing, Vol. 14, Issue 1, 2008 (co-authored).
Selection of Industry Articles
“Foodservice Industry: Where Are We Today, How We Arrived There, How Will We Move Forward Together?” International Foodservice Distributors Association, November, 2010.
“Mature Millennials: Food Retailing Attitudes and Behaviors,” Food Marketing Institute, September 2009.
“Independent Operator Insights into Wholesaler Relations and Services,” Food Marketing Institute, September 2008.
“The Past and Present Landscape of Food Wholesaling,” Food Marketing Institute, September 2007.
Selection of Published Books
Winning Marketing Strategy: The Rules, Raphael Publishing, Atlantic City, NJ (2009). Co-authored.
Winning Customer Rules, RJG Associates, Avalon, NJ (2009).
Delightful Customer Service: 12 Steps to A Better Bottom Line, SLC Publishing, Sewell, NJ (2005). Co-authored.
The Ultimate Consumer Survival Guide, SLC Publishing, Sewell, NJ (2004).
Running a Supermarket Consumer Focus Group, SLC Publishing, Sewell, NJ (2002). Co-authored.
Grants
Christian R. and Mary F. Lindback Award for Distinguished Teaching
Three Faculty Merit Awards for Teaching
Hormel Meritorious Teaching Award, Marketing Management Association
Favorite Business Professor, Business Week
Faculty Merit Award for Research and Scholarly Activity
Faculty Merit Award for Institutional Service
Faculty Expert Profile
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Expertise: Food Industry Customer Service, Food Marketing, Attitudes and Behavior toward Food

