Richard J. George, Ph.D.

Professor Emeritus
Office: Mandeville 272
Phone: (609) 368-8471

Dr. Richard J. George is Professor Emeritus of Food Marketing at the Haub School of Business, St. Joseph’s University, where he earned his undergraduate degree in economics. He holds an MBA from Harvard University, and a Ph.D. from Temple University. He has authored or co-authored eleven books including Winning Customer Rules and Winning Marketing Strategy: The Rules. He has also been recognized with several awards for teaching and research excellence, including the prestigious Lindback and Tengelmann Awards. As an entrepreneur he has learned the need to "walk the walk" and not simply "talk the talk." He was one of nineteen professors nationwide named as their favorite undergrad business professor and profiled by Business Week in a feature titled “Class Acts.” In 2014 he was voted by students as the “Top Prof” in the Haub School of Business. He has lived and taught in England at the University of London and in Ireland at the University College Cork.

As an expert on food marketing strategy, brand strategy, business ethics, marketing strategy, customer delight, marketing trends, and servant leadership, he has been quoted by major news organizations and industry publications worldwide. He has spoken on these topics in the Americas, Eastern and Western Europe, and the Pacific Rim. Articles on these topics have appeared in the European Journal of Marketing, Journal of Consumer Marketing, Journal of Food Products Marketing, Journal of Marketing Management, Adweek, Grocery Headquarters, Marketing News, the International Review of Retail Distribution and Consumer Research, the Journal of Negro Education, and the Journal of Business Ethics.

Dr. George has spent his entire professional career in the development of people. Over the course of his career, with his speeches in the U.S. and internationally, he has reached tens of thousands of students and food marketing industry leaders. He is the previous holder of the Gerald E. Peck Fellowship, working on a project for the International Foodservice Distributors Association (IFDA). The objective of the IFDA research project is to enhance collaboration between foodservice manufacturers and distributors. Previously, he held the fellowship sponsored by FMI during which he produced three published research reports focusing on the future of food wholesaling.


PhD: Temple University, 1979

Masters: Harvard Business School, 1969

BS: Saint Joseph's University, 1967 

Professional Experience

Recent Industry Talks / Speeches

  • NGA – Understanding the Mature Millennials
  • IFDA – The Future of the Foodservice Industry
  • FMI - The Future of Food Wholesaling
  • IGA – Effective Events and Advertising
  • USAPEEC – Catch the Next Wave


Boards, Associations and Committees

  • Key Impact
  • Pate Dawson Company
  • Kristin Mitchell Foundation
  • Marine Mammal Stranding Center

Courses Taught

Food Marketing Strategy

Foodservice Marketing

Customer Service

Brand Strategy

Understanding the Food Customer and Consumer

Business Ethics


Winning Customer Rules, 2nd Edition (2015) Available as a free download from website (

Selection of Scholarly Articles

"Money, Mavens, Time and Price Search: Modeling the Joint Creation of Utilitarian and Hedonic Value in Grocery Shopping."  Journal of Marketing Management, 2014  (with Drs. Alan Collins, University College Cork; Ella Kavanagh, University College Cork; James Cronin, Lancaster College UK).

 “In-Store Price Search and Store Brand:  Saving Time and Money."  Proceedings, XVII International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD). Valencia, Spain, July 2013 (with Drs. Alan Collins, University College Cork; Ella Kavanagh, University College Cork).

“Store Deal Prone Shoppers: Motivators and Implications for the Supply Chain in a Distressed Market.” The International Review of Retail Distribution and Consumer Research, Volume 22, Issue 1, February 2012, pages 83-100 (with Drs. Alan Collins, University College Cork; Ella Kavanagh, University College Cork).

“School Day Eating Habits of Inner-City, African American Adolescents.” Journal of Negro Education, Volume 78, Number 2, pp 114-122 (Spring 2009) (co-authored).

“Adolescents and Food Attitudes and Behaviors during the School Day: Implications for Food Marketers,” Journal of Food Products Marketing, Vol. 14, Issue 1, 2008 (co-authored).


Selection of Industry Articles

“Collaboration Pilot Results: Collaboration Works!!!” International Foodservice Distributors Association, September 2012.

“Mature Millennials v Mature Baby Boomers: Foodservice Attitudes and Behaviors - Similarities, Differences, Opportunities.” International Foodservice Distributors Association, September 2011.

“Foodservice Industry: Where Are We Today, How We Arrived There, How Will We Move Forward Together?” International Foodservice Distributors Association, November, 2010.

“Mature Millennials: Food Retailing Attitudes and Behaviors,” Food Marketing Institute, September 2009.

“Independent Operator Insights into Wholesaler Relations and Services,” Food Marketing Institute, September 2008.

“The Past and Present Landscape of Food Wholesaling,” Food Marketing Institute, September 2007.


Selection of Published Books

Winning Marketing Strategy: The Rules, Raphael Publishing, Atlantic City, NJ (2009). Co-authored.

Winning Customer Rules, RJG Associates, Avalon, NJ (2009).

Delightful Customer Service: 12 Steps to A Better Bottom Line, SLC Publishing, Sewell, NJ (2005). Co-authored.

The Ultimate Consumer Survival Guide, SLC Publishing, Sewell, NJ (2004).

Running a Supermarket Consumer Focus Group, SLC Publishing, Sewell, NJ (2002). Co-authored.

Grants and Awards

Tengelmann Award for Excellence in Teaching and Research

Christian R. and Mary F. Lindback Award for Distinguished Teaching

Three Faculty Merit Awards for Teaching

Hormel Meritorious Teaching Award, Marketing Management Association

Favorite Business Professor, Business Week

Faculty Merit Award for Research and Scholarly Activity

Faculty Merit Award for Institutional Service

Faculty Expert Profile

  • Expertise: Food Industry Customer Service, Food Marketing, Attitudes and Behavior toward Food