Sean Coary, Ph.D.

Assistant Professor

Sean Coary is an expert in consumer behavior who focuses on branding related issues.  His research investigates branding issues at both the firm and consumer levels.  Sean examines key managerial issues such as brand extensions, brand synergies and consumer's desire for seeking variety in the brands they choose.  His research on brand authenticity identifies the key dimensions of brand authenticity as well as the quantifiable effects and process of authenticity.  Sean has worked extensively with major online and B&M retailers in the vitamin and supplement industry focusing on increasing brand equity and variety seeking behavior.  Prior to joining the faculty at Saint Joseph's, Sean was a technology and industrial consultant working closely with numerous international software, video game and entertainment companies.


PhD, Marketing,  University of Southern California

BS, Chemical Engineering, University of Notre Dame