The Marketing Department of Saint Joseph’s University provides an innovative, forward-thinking and creative environment dedicated to the Haub School of Business vision of breadth, depth, and wholeness in education. In an effort to connect you with the latest developments in the field of Marketing, we offer two special interest tracks for our marketing majors: sports & entertainment marketing and advertising & promotions. For other majors, we have a marketing minor. We also offer an undergraduate and a master’s degree in international marketing.
The faculty in the marketing department combine academic preparation with professional experience so that your education will be a great combination of theory and practice. Our faculty conduct research in areas such as new media, music marketing, sports marketing, international marketing, consumer behavior, retailing, advertising, ethics, and green marketing. We also have strong connections with many major league sports teams, entertainment and media corporations, and other Fortune 500 Companies.
When you graduate, you will have an edge in securing the job you want because you will get a rigorous educational experience, combined with real-world experience that comes from class projects, internships, co-op work, field trips, and guest speakers. Importantly, our faculty/student ratios are kept low and you will have the chance to work closely with your professors and advisor in developing a curriculum to meet your interests. Some of our recent student internships were at places like: Philadelphia Magazine, The Philadelphia Flyers, and WIP Sports Radio. You will also have the opportunity to get involved in one of our student projects or organizations, such as our new record label, the American Marketing Association, WSJR Radio, or the Second Life Initiative.
