We are a department of 11 faculty members, over 400 undergraduates majoring in marketing and sports marketing, and over 100 students in other programs in the department, including the communications major and minor, the music industry minor, and forthcoming minors in sports marketing and in entertainment marketing. We also have approximately 50 graduate students in our Master's In International Marketing Program.
Our areas of focus are in marketing communications (advertising and promotion), consumer behavior and lifestyle marketing, international marketing, and entertainment and sports. Some of the companies that hire our graduates include the Camden Riversharks, DuPont, General Mills, Hess Corp., Kraft Foods, Morgan Stanley, Nationwide Insurance, Nordstrom, Philadelphia Insurance Companies, PepsiCo Foodservice, the Philadelphia Eagles, Unilever and Wal-Mart.
One of our major strengths is a very vibrant, active - and award-winning - student chapter of the American Marketing Association. This group sponsors events, participates in service activities, and hosts speakers on campus, as it provides a significant enhancement to the undergraduate marketing experience. In addition, Dr. David Allan, a former executive in radio, has resurrected the campus radio station - Radio 1851 - and created a record label - 1851 Records.
We also have a Center for Consumer Research, led by Dr. Michael Solomon, who is one of the world's leaders in consumer behavior and lifestyle research, and the author of several leading textbooks in marketing, consumer behavior, and soon, social media in marketing. He is assisted by Dr. Natalie Wood, an expert in social and digital media. Dr. Wood can help you create your own avatar!
Dr. Allan heads our music and entertainment areas, along with another faculty member, Dr. Janée Burkhalter, who has a strong research interest in subcultures as well as music and entertainment as marketing communications outlets. Dr. Brent Smith is focused on the study of culture and ethics, and has conducted research in the area of applying culture and ethics theory to the behavior of sports fans. Dr. Diane Phillips, an expert in sustainability, offers courses in the area, and has led study tours to examine how sustainability works in other countries. Dr. James Kelley, who did his doctoral work in Australia, is focusing his research on global brand strategy. Dr. Feng Shen, a native of China who completed his doctorate at the University of Florida, focuses on research and quantitative methods.
Professor Donna Falgiatore is a former advertising executive who brings her experience and expertise into the classroom, and coordinates the department's internship program. Our newest faculty member is Professor Susan O'Malley, who will focus in the sports marketing area and is the former CEO of Washington Sports & Entertainment, where she ran the Capitals (NHL), Wizards (NBA), Mystics (WNBA) and the Verizon Center. Finally, Dr. John Lord, chairperson of the department, heads up the sports marketing effort and writes on the business of baseball.
We are also fortunate to have a group of affiliate (part-time) faculty members who possess expertise in various areas of marketing and sports marketing. Among these is Kim Richmond, who is a former advertising executive and is now a public relations consultant. Professor Richmond serves as chair of our communications advisory board. Faust Capobianco, former CEO of Majestic Athletic, exclusive on-field apparel licensee of Major League Baseball, teaches in the sports marketing program and serves as chair of our sports advisory board.
The Undergraduate Curriculum
The curriculum consists of 40 courses, and is designed as follows:
- 18 courses in the university's General Education Program, in the arts, humanities, math and sciences
- 10 courses in the business "common body of knowledge" or core, including courses in accounting, decision sciences, finance, legal environment, management and marketing, and a capstone course in business policy
- 6 major courses
- 6 free electives
Our Majors
For the marketing major, you are required to take marketing research, consumer and buyer behavior, marketing communications, two upper division marketing courses of your choice, and marketing strategy.
Courses in the department you can take as either upper division marketing major courses or free electives include selling and sales management, ethics in marketing, marketing in a digital world, marketing in a multicultural world, advertising and promotion management, media management, public relations and publicity, international marketing, music marketing, music and entertainment law, and event marketing. The courses in music and entertainment are included in the music and entertainment marketing minors, while the courses in advertising, media and public relations are included in the communications minor. We also have a course called "People, Planet and Profit," which focuses on sustainability as is one of the first-year seminars.
For the sports marketing major, you are required to take the business of sports, sports marketing, three upper division sports marketing courses of your choice, plus an internship in sports marketing.
Courses in the department you can take as either upper division sports marketing major courses or free electives include: sports law, ethical issues in sports marketing, sports sales and selling, the business of baseball, sports licensing and merchandising, sports media, sports facilities and game day experience, and the marketing and administration of college athletics.
We also offer minors in the following areas: Communications, Entertainment Marketing, General Marketing, The Music Industry, and Sports Marketing.
Internships
While an internship is required in the sports marketing major, internships are strongly encouraged in our other programs as well. We provide some help and guidance in obtaining internships, and we also allow students to procure their own internships. There are guidelines and requirements for a student to obtain credit for an internship experience.
Advisory Boards
The Marketing Department is pleased and proud to have two different advisory boards, consisting of professionals in organizations that provide curricular guidance, classroom support, mentoring and access to internships. The first advisory board consists of executives and industry leaders, mostly in the area of advertising, promotion, public relations and social media, from the leading companies in the Delaware Valley. The sports advisory board consists of senior executives in the sports industry, from leagues (MLB, NFL, NBA), teams (Phillies, Eagles, Flyers, 76ers, Trenton Thunder, New Jersey - soon to be Brooklyn - Nets), the media (ESPN950, CBS Radio), sports companies (Comcast Spectacor, New Era Tickets, Majestic Athletic), and sports agencies (Strategic). The members of our advisory boards provide our programs credibility and visibility, and offer tremendous support in terms of enhancing our curriculum and programs.
Questions? Please contact John Lord at jlord@sju.edu. Good luck with your choice of colleges and we hope to see you here on Hawk Hill!
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NEW CERTIFICATE IN MARKETING EXCELLENCE - Fall 2011 PROGRAM IS NOT OPEN FOR REGISTRATION
The Department's Center for Consumer Research in conjunction with the Philadelphia Chapter of the American Marketing Association offers a Certificate in Marketing Excellence program. For information on this program CLICK HERE
