Marketing Department New Curriculum
Effective Academic Year 2009-10
GER Common Courses (See Curricula): six courses
GER University Distribution (See Curricula): fourteen courses, including
Mathematics—one of the following two-course sequences:
- MAT 1151-61 - Finite Mathematics with Applications in Business, Brief Business Calculus
- MAT 1251-61 - Calculus for Biology and Social Science
- MAT 1351-61 - Calculus I-II
Social/Behavioral Science:
- ECN 1011 - Introductory Economics (Micro)
- ECN 1021 - Introductory Economics (Macro)
GER Electives: any two courses
Business Foundation: ten courses, including
- ACC 1011 - Concepts of Financial Accounting
- ACC 1021 - Managerial Accounting
- MGT1001 - Legal Environment of Business
- DSS 1311 - Business Statistics
- DSS 1011 - Introduction to Information Systems
- DSS 2011 - Quantitative Methods for Business
- FIN 1341 - Introduction to Finance
- MGT 1011 - Organizations in Perspective
- MKT 1011 - Principles of Marketing
- BUS 2901 - Business Policy
Major Concentration: All marketing majors must take the following five courses
- MKT 2021 - Consumer Behavior
- MKT 2051 - Marketing Research
- MKT 2081 - Marketing Communications
- MKT 2131 - International Marketing
- MKT 2801 - Seminar in Marketing
Majors must complete three 2000-2999-level classes in addition to the five listed above. Those majors who wish to specialize in a specific track should take any three courses from the relevant track list.
General Studies Track
- Any 3 MKT 2000-level courses.
Sports and Entertainment Track:
- MKT 2231 - Music Marketing
- MKT 2241 - Sports Marketing
- MKT 2251 - Event Marketing
- MKT 2261 - Sports and Entertainment Law
- MKT 2281 - Internship in Marketing: Sports and Entertainment Track
- BUS 2221 - Baseball: Tradition and Business
- BUS 2241 - The Business of Sports
Advertising & Promotion Track:
- MKT 2301 - Advertising
- MKT 2311 - Advertising and Promotion Management
- MKT 2321 - Media Management
- MKT 2331 - Public Relations and Publicity
- MKT 2351 - Selling and Sales Management
- MKT 2381 - Internship in Marketing: Advertising & Promotion Track
International Marketing Track:
- MKT 2411 – Multicultural Marketing Management
- MKT 2421 – International Distribution and Logistics
- MKT 2441 – International Consumer Behavior
- MKT 2451 – Development of the Global Corporation
- MKT 2471 – International Product Policy
- MKT 2481 – International Marketing Study Tour
- MKT 2491 – Internship in International Marketing
REQUIREMENTS FOR THE MARKETING MINOR
The objective of the minor is to allow HSB students not majoring in marketing and CA&S students to expand their marketing skills so as to further enhance their capabilities in their chosen discipline. The following 6 courses are required for the minor in marketing:
- MKT 1011 - Principles of Marketing
- MKT 2021 - Consumer Behavior
- MKT 2051 - Marketing Research
- MKT 2081 - Marketing Communications
- MKT 2131 - International Marketing
- MKT 2801 - Seminar in Marketing
