Assistant Professor
Department of Marketing
Office - 266 Mandeville
Phone: (610) 660-3448
Fax: (610) 660-3239
Email: bsmith@sju.edu
Education
Ph.D., Drexel University
M.B.A., Tulane University
B.S., Xavier University of New Orleans
B.A., Xavier University of New Orleans
Courses Taught
Marketing Seminar
International Marketing
International Marketing Research
Quantitative Methods for International Marketing Management
Creating and Measuring Customer Value
Ethics in Marketing
International Marketing Study Tours (China and Japan)
Principles of Marketing
Marketing Concepts
Others
Biography
Brent Smith is an assistant professor and primarily teaches courses in international marketing and marketing strategy. He combines his expertise in marketing management with his real-world international experiences to offer an exciting and innovative classroom experience at the undergraduate, graduate, and executive levels. Dr. Smith started his educational journey in New Orleans at Xavier University and Tulane University. He later obtained his PhD from Drexel University. Now at Saint Joseph's University, Dr. Smith’s primary research areas of interest are in cross-cultural issues, marketing management, channel optimization, leadership and customer relationship management.
Research
Marketing Strategy, Marketing Channels, International Marketing, Sales Management, Cross-Cultural Relationship Management, Entertainment Marketing, Political Marketing, and Ethics in Marketing
