Associate Professor, Co-Director Music Industry Minor, and Marketing Co-ordinator Communications Studies Minor
Department of Marketing
Office - 274 Mandeville
Phone: (610) 660-1637
Fax: (610) 660-3239
Email: dallan@sju.edu
Education
B.A. Communications American University, 1981
MBA Marketing Saint Joseph’s University, 1998
Ph.D. Mass Media & Communication Temple University, 2003
Courses Taught
Marketing Communications
Music Marketing
Media Management
Consumer Behavior
Creating & Measuring Customer Value
Marketing Concepts
Biography
Dr. Allan brings to his academic and consulting work the resources that are earned from an extraordinary twenty-year-plus career in radio broadcasting. Allan has been published in such journals as the Journal of Advertising Research, International Journal of Advertising, and Advertising & Society Review. Allan has also been featured in numerous media outlets including NBC, Comcast, The Philadelphia Inquirer, The Washington Post, Chicago Tribune, Billboard Magazine and Radio and Records.
Research
Advertising cues and effects especially popular music, commercial lengths, disclaimers, retail, ethics, and society
Publications
ADVISOR
AMA http://www.sju.edu/ama/
1851 Records http://www.sju.edu/1851records/
WSJR http://www.sju.edu/wsjr/
