Haub School of Business 

An associate professor of marketing, Dr. Diane Phillips, has been at Saint Joseph's since 1997 and has taught in the undergraduate, graduate and executive programs.  She received her B.S. in Marketing from Penn State University, her M.S. in marketing from Texas A&M University and returned to Penn State University for her Ph.D. in marketing.  Dr. Phillips' research is focused in the areas of consumer psychology, consumer behavior and advertising effectiveness.  Recently, she has researched the issues of creating and predicting customer satisfaction, incorporating consumer emotions into models of consumer perceptions, assessing consumer reactions to various advertising stimuli, and exploring how many of these issues can impact public policy.