Assistant Professor
Department of Marketing
Office - 269 Mandeville
Phone: 610-660-2258
Email: fshen@sju.edu
Education
Ph.D., University of Florida
M.S., Cornell University
B.A., Shanghai International Studies University
Courses Taught
Marketing Research
Global Marketing Communication
International Marketing Research
Biography
Dr. Shen obtained his major work experience from a national disease control center in China, managing public health campaigns funded by the World Health Organization. He also worked as a brand manager with KOA Electronics, one of the world's largest manufacturers of electronic components, supervising various marketing projects from customer satisfaction to sales forecasting. His most recent position in the industry was Chief Information Officer of Shanghai Qingpu Industrial Zone, where he provided investment consulting to a number of Fortune 500 corporations.
Research
Dr. Shen's research is focused in the areas of cognition and emotion, advertising and sales promotion, and probability modeling. Recently, he has explored the basic dimensions of emotion with functional magnetic resonance imaging technique, constructed a model of political advertising effects with item response theory, and examined framing-related irrationality in brand choice with prospect theory.
Dr. Shen has published in Human Brain Mapping and Proceedings of the American Academy of Advertising.
