Assistant Professor
Department of Marketing
Office - 206 E Mandeville
Phone: (610) 660-2274
Fax: (610) 660-3239
Email: jburkhal@sju.edu
Education
B.S., Business Administration (Marketing), Florida Agricultural & Mechanical University
MBA, Business Administration (Marketing), Florida Agricultural & Mechanical University
Ph.D., Marketing, Georgia State University
Courses Taught
Principles of Marketing
Biography
Prior to returning to academia, Dr. Burkhalter spent several years in financial services marketing. As an academic, however, her interests focus on the unconventional – including niche markets and covert marketing practices such as brand placement. In fact, Dr. Burkhalter’s current projects meld her concentration on niche markets with her interest in brand placement and investigate how the embedding of brands in music videos may influence the consumption behaviors of musical subcultures.
Dr. Burkhalter has published in the Journal of Financial Services Marketing, the Journal of Entrepreneurial Education and the Journal of Business and Economics Research.
Research
Consumer Behavior, Niche Markets, Non-traditional Marketing Tactics, Entertainment and Music Marketing, Ethics in Marketing
