Associate Professor
Department of Marketing
Office - 261 Mandeville
Phone: (610) 660-3452
Fax: (610) 660-3239
Email: nwood@sju.edu
Education
Ph.D., Auburn University, Alabama U.S.A. 2002
Grad. Dip. in Marketing, Edith Cowan University, Perth, Western Australia 1999
B. Bus. in Marketing, Edith Cowan University, Perth, Western Australia 1996
Professional Experience
Saint Joseph’s University
- Associate Professor (August 2010 - Present)
- Assistant Professor (August 2004 - May 2010)
- Assistant Director, Center for Consumer Research (March 2007 - Present)
San Diego State University
- Adjunct Lecturer (August 2000-May 2004)
University of San Diego
- Adjunct Lecturer (August 2003– Dec 2003)
Edith Cowan University, Perth, Australia
- Lecturer (January1996–Aug 1999)
Courses Taught
Consumer and Buyer Behavior
Digital Marketing
Principles of Marketing
Marketing Research
Marketing Communications
Biography
Natalie T. Wood, Ph.D. (Auburn University) is Associate Professor of Marketing and Assistant Director for The Center for Consumer Research. Her specialization is consumer behavior, specifically online consumer behavior. Prof. Wood has published in journals such as The Journal of Consumer Behaviour, Marketing Education Review, The International Journal of Internet Marketing and Advertising and The Journal of Website Promotion.
Research
Consumer Behavior
Social Media
Virtual worlds
Marketing communications
