The marketing department provides a rigorous education in the theory and practice of marketing while also providing opportunities to more thoroughly investigate a particular aspect of the field so that students can succeed and thrive in today’s ever changing and challenging global marketplace. Students are our primary customers and are active partners in this educational process.
Distinctive Benefits of the Marketing Major:
- Multi-disciplinary faculty who bring a rich blend of academic, business and non-profit experience to student learning.
- Strong industry ties allowing for scholarships, topical guest speakers, internships and job placement.
- Opportunities to enhance the learning experience through hands-on internships, marketing study tours and participation in the American Marketing Association.
- Knowledgeable and accessible faculty advisors available to counsel students on curriculum and career options.
- A four-year bachelor’s degree co-op program is available.
Our roster of courses presents students with a range of interesting options:
- General Marketing track: Whether a student is considering a career in business, non-profit organizations or academia, the general marketing track provides a solid foundation in both marketing theory and current practices.
- Sports and Entertainment Marketing track: Students learn how traditional marketing practices are applied and often rewritten in the world of sports and entertainment through specialized courses and interaction with local sports and media executives.
- Advertising & Promotion track: For the student whose interests include advertising, promotions and public relations, this track includes in-depth courses in these areas as well as frequent guest lectures by leading industry executives.
- International Marketing Track: Students take part in an in-depth study of how marketing is conducted in the challenging global environment.
MARKETING MINOR
To allow non-marketing majors (in both the Haub School of Business and the College of Arts and Sciences) to expand their marketing skills and thereby further enhance their capabilities in their chosen disciplines, the marketing department offers a minor in marketing. All appropriate approvals and forms as required by the corresponding college must be completed by the student.
