The pharmaceutical marketing major provides you with two related options: a five year coop option or a four year option. In each of these options you study the global pharmaceutical industry, pharmaceutical marketing research, pharmaceutical marketing promotion, the pharmaceutical channels (supply chain), and pharmaceutical marketing product and corporate strategy. In addition you can choose to do a semester to study abroad in Europe, Asia, or other exotic places. Many students also intern at major healthcare, pharmaceutical or medical device agencies, or organizations.
GER Common Courses: six courses
GER University Distribution: fourteen courses, including
- Natural Science
- BIO 1321 - The Human Organism
- BIO 1341 - Introduction to Pharmacology
- Mathematics - one of the following two-course sequences:
- MAT 1151 - Finite Mathematics with Applications in Business and MAT 1161 - Brief Business Calculus
- MAT 1251-1261 - Calculus for Biology and Social Science
- MAT 1351-1361 - Calculus I-II
- Social/Behavioral Science:
- ECN 1011 - Introductory Economics (Micro)
- ECN 1021 - Introductory Economics (Macro)
GER Electives: any three courses
Business Foundation: ten courses, including
- ACC 1011 - Concepts of Financial Accounting
- ACC 1021 - Managerial Accounting
- MGT 1001 - Legal Environment of Business
- FIN 1341 - Introduction to Finance
- MGT 1011 - Organizations in Perspective
- MKT 1011 - Principles of Marketing
- DSS 1011 - Introduction to Information Systems
- DSS 2011 - Quantitative Methods for Business
- BUS 2901 - Business Policy
- DSS 1311 - Introduction to Statistics
Major Concentration: seven courses
- PMK 1011 - Pharmaceutical Marketing Environment
- PMK 2021 - Pharmaceutical Marketing Research
- PMK 2031 - Pharmaceutical Promotion Management
- PMK 2041 - Pharmaceutical Sales Management
- PMK 2051 - Pharmaceutical Supply Chain and Pricing
- PMK 2061 - Pharmaceutical Marketing Strategy and Planning I
- PMK 2071 - Pharmaceutical Marketing Strategy and Planning II
