Uplift Solutions : Food Marketing in Food Deserts
Understanding the Food Desert Customer - Operating Effective Retail Solutions
This comprehensive two day work shop focuses exclusively on food deserts, as well as food retailing and services in food deserts. Participants can expect to leave these sessions with the following questions about food deserts answered:
Topics to be covered:
- What is a food desert?
- Who is the food desert customer?
- What does the food desert customer value?
- Where do you locate full service supermarkets in food deserts?
- Why locate these stores in food deserts?
- When do you locate supermarkets in food deserts?
- How do you select the “right” food desert location?
In addition work shop participants can be expected to be provided with fundamental food marketing strategies, concepts and ideas that can be applied in the development, marketing, merchandising and operations of full service supermarkets in food deserts.
Who should attend: Developers, retail marketing professionals, food trusts, any organization or entity interested in developing full service supermarkets in food deserts?
This program, originally scheduled for July 2011, has been postponed until October of 2011. We hope to offer more details about this program soon; please fill out our pre-registration form to receive updated information! Thank you.
Contact for Program Information: Lynn Langnas, 610-660-1623
