Dr. Childs is Professor of Food Marketing at Saint Joseph's University, where her teaching focus is international marketing, Japanese comparative marketing, and competitive analysis for the undergraduate, MS., MBA, and executive MBA levels. She has over 100 publications, proceedings and book chapters to her credit and is invited to lecture and consult worldwide on consumer and regulatory issues in the areas of food, nutrition and health. The recipient of Saint Joseph's 1997 Extraordinary Achievement in Research award, her research areas include product positioning strategies, health claim marketing, consumer characteristics, and market value impact of label regulation. Prior to her academic appointment in 1991, she worked for 15 years in the food industry, including positions at General Mills, Quaker Oats and Campbell Soup Company in new product marketing and business development.