PHARMACEUTICAL MARKETING

CHAIR, Dr. Thani Jambulingham

OBJECTIVES:

The B.S. in Pharmaceutical Marketing is designed to provide students with an interdisciplinary educational experience that is grounded in the liberal arts and combines significant components of business and science, and is industry specific.

The program prepares students for marketing positions in the pharmaceutical industry such as: sales representative/detailer; marketing research; promotion, advertising and direct marketing; and new product launch.