|
|
Market Research
 |
Business Source Premier (BSP) -mostly Full Text |
|
| |
Use BSP's Enhanced Business Searching Interface to get Marketing Research Reports. |
|
|
Euromonitor GMID (Global Market Information Database) |
|
| |
An integrated database providing key business intelligence on countries and markets. GMID provides users with historical statistics (from 1977) and forecasts, analysis of consumers' lifestyles, information sources, plus full-text market analysis. 205 countries are researched, with extended coverage of 52. |
|
|
Mintel Reports - Full Text |
|
| |
Comprehensive market research reports on various European, UK, and U.S. consumer markets. Excellent coverage of food and beverage segments. |
|
|
PlanetRetail - Full Text (Restricted to FMK/MIM students/faculty only)
(User Guide) |
|
| |
Your best stop for information on over 1,500 international grocery retailer groups and over 4,000 banners. The website is so rich you have to see it to believe it. For example, the Retailer Profile for Aldi contains headquarters, strategic developments, financial data, and operations; but it does so for Aldi at its heaquarters in Germany, as well as Australia, Austria, Belgium, Denmark, France, Ireland, Luxemborg, Netherlands, United Kingdom and the USA! In addition, the headquarters contains a photo gallery of 183 photographs, SWOTs, and sometimes distribution/logistics information.
Country Analysis contains the most complete country information for food retailing I've ever seen. It includes macroeconomics, economy & demographics, retail sales, retail structure, grocery retail environment, supply chain characteristics, and regulatory framework.
Food Service Profiles monitors the top 30 foodservice companies and banner operations in the top 10 foodservice markets
This database is a must-see for all Food Marketing students.
User name and password required. These will change every semester.
|
|
|
Spectra Enlighten(User Guides) |
|
| |
NOTE: Available only at Campbell Library.
Used to assemble sophisticated market research to apply against consumer-centric analytics. Provides presentation-ready reports and graphics focused on sales, marketing and category-management issues.
|
|
|
