SAINT JOSEPH'S UNIVERSITY GRANTED CHAPTER OF PRESTIGIOUS PHI BETA KAPPA HONOR SOCIETY
Philadelphia, Pa. (Oct. 23, 2000)

Saint Joseph's University on Saturday was granted a chapter of Phi Beta Kappa, the country's oldest and most prestigious undergraduate honors organization.
Meeting in Philadelphia for its triennial Council, delegates from Phi select group of institutions. Approximately 260 U.S. colleges and universities -- or only about 10 percent of four-year schools in the country -- have been granted Phi Beta Kappa chapters in the organization's 224-year history.
"Saint Joseph's foundation is academic excellence, and our acceptance by Phi Beta Kappa confirms that," said university president Nicholas S. Rashford, S.J. "We are honored to join in this country's oldest scholarly dialogue."
Phi Beta Kappa, founded at the College of William and Mary, in Williamsburg, Va., in 1776, sets high standards not only for the selection of students elected to membership but also for the institutions which may claim a chapter. Each school is required to present evidence that its educational program and academic environment "effectively quicken the mind and spirit of its students and faculty by encouraging the full development of their human capacities. Phi Beta Kappa requires that its member institutions give primary emphasis to curricula liberal in character and purpose and that courses distinguished by these qualities shall constitute the principal requirements for the bachelor's degree."
"Teaching and scholarship are the bedrock of faculty activity here," said executive vice president Dr. Daniel J. Curran. "Our new Phi Beta Kappa chapter sends yet another clear signal about how seriously Saint Joseph's takes its educational mission and is a tribute to the faculty and staff members who work so hard to implement that mission."
Applications for new chapters are accepted on a triennial basis following a lengthy process of documentation by the Phi Beta Kappa members of the applying institution's faculty and administrative staff.
"This puts us in a distinct class of universities and colleges where the liberal arts are very, very strong," said Dr. Brice Wachterhauser, associate dean of SJU's College of Arts and Sciences."We were recognized for our commitment of the liberal arts and are proud to join such a select group of institutions that have been so honored."
Founded by the Society of Jesus in 1851, Saint Joseph's University is celebrating 150 years of academic excellence. Saint Joseph's, Philadelphia's Jesuit university, is home to 3,450 full-time undergraduates and 2,900 graduate and nontraditional students. The school's strong liberal arts tradition fosters rigorous and open-minded inquiry, maintains high academic standards, and attends to the development of the whole person.


 FROM FARMLAND TO FINE DINING: SAINT JOSEPH'S STUDENTS HELPING PENNSYLVANIA FARMERS TO MARKET THEIR PRODUCTS
Philadelphia, Pa. (Sept. 21, 2000)

Undercut by huge corporate farms in the Midwest, Pennsylvania's small farms are being forced to seek different ways to survive. Thanks to a group of undergraduates at Saint Joseph's University, some of them are discovering profitable new outlets for their food products--in Philadelphia's finest restaurants.
The 13 students in Dr. Diane M. Phillips's two Special Topics in Marketing classes are serving as consultants to six small Pennsylvania farms this semester. The students are supplementing Dr. Phillips's classroom instruction with hands-on experience through which they are applying their food marketing expertise to help their farmer "clients" promote their products--in this case, gourmet pork, poultry, seafood, dairy and vegetables.
Working with the Pennsylvania Department of Agriculture and The Book and The Cook, Dr. Phillips and her students have concluded that the best way for the small farms to compete is to differentiate their products from those of the larger commodity growers.
"Our advice is that if you can't market to the mass, you have to market with class," said Dr. Phillips, an assistant professor of food marketing. "Don't focus on price, but on uniqueness, specialty, exoticness."
The issue for the farmers is that while they are growing gourmet-quality products--for which there is considerable demand--they are not adept at marketing them successfully. That's where the Saint Joseph's teams come in. The students have traveled to the farms--located in such places as the Pittsburgh area, Lancaster County and the Poconos--and met with the farmers to get a better feel for their products and how they are grown and raised.
"It's good for the students, who already have learned much of the marketing and food aspects of this," said Dr. Phillips. "This gives them critical hands-on experience."
On the evening of Friday, Oct. 6, in conjunction with The Book and The Cook, products from each of the farms will be featured on the menu at one of six Philadelphia restaurants. The Saint Joseph's team that has been helping each farmer also will be present, as will a cookbook author and some of the farmers.
"From the students' perspective, this is a great chance to go out and try the products they've been marketing," said Dr. Phillips. "And at the end of the semester, our hope is that each student group can offer usable, distinct suggestions to the farmers on how to market their products to Philadelphia restaurants."
The following day, Saturday, Oct. 7, the farmers will be at Reading Terminal Market, where shoppers can sample their products.
Participating restaurants and farms are as follows:
* The Bistro at Philippe on Locust will feature Zook's Organic Cheeses, made by one of Pennsylvania's only organic cheese makers, an Amish dairy farmer in Christiana.
* The White Dog Cafe will feature trout from Big
Brown Fish, of Effort. * Philadelphia Fish & Company will feature farm-raised tilapia from W.J. Aquaculture, of Tamaqua, which raises fish in Artesian well water and ships them to restaurants within 24 hours of being caught.
* Philippe on Locust will feature a type of chicken specially raised for its low-fat, low-calorie nutritional profile; it is from Well-Bred Farms, of Mount Pleasant Mills.
* Jack's Firehouse will feature hydroponically grown tomatoes, vegetables and herbs from Shandaggan Farm, of Jackson
* Dock Street Brew Pub at Reading Terminal will feature organic pork, free of hormones and antibiotics, from Country Time Farms, in Hamburg.
Founded by the Society of Jesus in 1851, Saint Joseph's University is celebrating 150 years of academic excellence. Saint Joseph's, Philadelphia's Jesuit university, is home to 3,450 full-time undergraduates and 2,900 graduate and nontraditional students. The school's strong liberal arts tradition fosters rigorous and open-minded inquiry, maintains high academic standards, and attends to the development of the whole person.
Contact: Thomas W. Durso, Director of Media Relations, 610.660.1532, tdurso@sju.edu

 SAINT JOSEPH'S UNIVERSITY TO WELCOME CHAIR AND CEO OF THE VANGUARD GROUP FOR LEADERSHIP LECTURE
Philadelphia, Pa. (Oct. 27, 2000)
John J. Brennan, chairman and chief executive officer of the mutual-fund giant Vanguard Group, will lecture on leadership to students, faculty, and staff at Saint Joseph's University on Thursday, Nov. 9, in Mandeville Hall's Teletorium.
Brennan's presentation, "Never a Bad Day," begins at 6:30 p.m. and is free and open to the public. The subject of the lecture will be what Brennan says is one of the most significant leadership lessons he ever learned: that leaders must "make work challenging, enjoyable, and rewarding for their people ... by creating a positive environment."
"How it happens doesn't matter," Brennan says. "All that matters is that it does happen, because the stakes are high. If you have a bad day, your organization has a bad day. And believe me, if that happens, the client will know it."
Brennan joined Vanguard, the country's second largest mutual-fund organization, in 1982. He was elected president in 1989, chief executive officer in 1996, and chairman of the board in 1998. Brennan holds a bachelor's degree from Dartmouth College and an MBA from Harvard Business School.
His talk is the latest in the Haub School of Business Executive Lecture Series. Earlier this semester, Peter Lynch, the president and chief operating officer of food retailer Albertson's, Inc., spoke at Saint Joseph's, and last year, the university welcomed Wal-Mart USA president Tom Coughlin and Alison Warren, the vice president of worldwide nutritional development at McNeil Consumer Healthcare.
Founded by the Society of Jesus in 1851, Saint Joseph's University is celebrating 150 years of academic excellence. Saint Joseph's, Philadelphia's Jesuit university, is home to 3,450 full-time undergraduates and 2,900 graduate and nontraditional students. The school's strong liberal arts tradition fosters rigorous and open-minded inquiry, maintains high academic standards, and attends to the development of the whole person.

 SAINT JOSEPH'S UNIVERSITY ANNOUNCES NEW GRADUATE BUSINESS PROGRAMS IN FINANCIAL SERVICES AND HUMAN RESOURCE MANAGEMENT
Philadelphia, Pa. (March 27, 2001)

Responding to demand from employers, Saint Joseph's University has approved master's degree programs in financial services and human resource management. The two M.S. programs, from Saint Joseph's Haub School of Business, will launch this fall.

The master's in financial services grew out of Congress's 1999 repeal of the Glass-Steagall Act, a Depression-era law that had segregated financial-services functions performed by financial institutions. After passage of the Financial Services Modernization Act, these firms can now offer a wide range of services, including insurance, credit-card services, mutual-fund investment, 401(k) and IRA plans, and more.

"You're talking about bridging a tremendous range of services that previously had been segregated and performed by specific types of individuals or institutions," said Dr. Christopher Coyne, assistant professor and acting chair of the Department of Finance. "The consequence is a much more complex financial marketplace. The need is for individuals who can bridge the various knowledge bases required to exist in that kind of marketplace."

According to Dr. C. Ken Weidner II, assistant professor of management, the driving force behind the master's in human resource management is the significantly changing role of HR.

"More and more, HR professionals are expected to participate as full business partners with those who are running the business," noted Dr. Weidner. "Historically, HR people often haven't been business-literate, and it's been to their detriment and the detriment of their organizations."

The program is designed for professionals for whom an MBA would add depth but would subtract from HR-specific training. It covers aspects of HR and business including accounting, financial statements, employment and labor law, organization change, leadership, human resource information systems, and global business strategy.

"What HR professionals are trying to accomplish is highly consistent with the Jesuit mission and notions of social justice and meeting the world where it is," Dr. Weidner adds. "Organizations have such an influence on our world today. We can make our workplaces fairer, more just, and more humane by preparing HR professionals as a Jesuit institution."

For more information on the financial services degree, see http://www.sju.edu/hsb/fsp; for the HR management degree, see http://www.sju.edu/hsb/HR. For general information, contact graduate admissions at Saint Joseph's, at 888.SJU.GRAD.

Founded by the Society of Jesus in 1851, Saint Joseph's University is celebrating 150 years of academic excellence. One of just 137 schools nationwide with a Phi Beta Kappa chapter and AACSB business school accreditation, Saint Joseph's is home to 3,450 full-time undergraduates and 2,900 graduate and nontraditional students. The university's strong liberal arts tradition is marked by rigorous and open-minded inquiry, high academic standards, and the development of the whole person.



 ALLENTOWN RESIDENT NAMED DIRECTOR OF FOOD MARKETING M.S.,AND PHARMACEUTICAL MARKETING MBA PROGRAMS AT SAINT JOSEPH'S UNIVERSITY

Philadelphia, Pa. (March 22, 2001)

Terese Waldron, of Allentown, Pa., was recently named director of the food marketing M.S. and pharmaceutical marketing MBA programs at Saint Joseph's University. Waldron is a graduate of the university's food marketing M.S. program and holds a B.S. in journalism and marketing from the University of Maryland. She brings with her 18 years of marketing and sales experience.

Prior to her hire at Saint Joseph's, Waldron was the director of business development at Green and Company Advertising in Bethlehem, Pa., where she had key involvement with such accounts as Hershey Chocolate U.S.A., Hatfield Quality Meats and Mack Trucks, Inc.

Waldron was also an account executive with the Greenhut Group in Allentown, where she worked on the agency's largest account, Holiday Hair Fashions. As director of marketing and sales for the Lehigh Valley Convention and Visitors Bureau, Waldron helped make 1990 a record-setting year of conventions.

Additionally, Waldron gained experience working as executive director of the Allentown Center City Association and as advertising/public relations manager for Merchants National Bank in Allentown.

Founded by the Society of Jesus in 1851, Saint Joseph's University is celebrating 150 years of academic excellence. One of just 137 schools nationwide with a Phi Beta Kappa chapter and AACSB business school accreditation, Saint Joseph's is home to 3,450 full-time undergraduates and 2,900 graduate and nontraditional students. The university's strong liberal arts tradition is marked by rigorous and open-minded inquiry, high academic standards, and the development of the whole person.

Contact: Tom Durso, Director of Media Relations, 610.660.1532, tdurso@sju.edu


SAINT JOSEPH'S UNIVERSITY TO INSTALL NEW BUSINESS HONOR SOCIETY CHAPTER

Philadelphia, Pa. (April 18, 2001) --

As a result of acquiring accreditation from AACSB-The International Association for Management Education, Saint Joseph's University has been given the opportunity to start its own chapter of Beta Gamma Sigma, the honor society for AACSB-accredited business programs.

Saint Joseph's will host an induction ceremony on Thursday, April 19th,7 p.m., in the Teletorium in Mandeville Hall, to be followed by a reception for the 163 student inductees and their guests.

The ceremony will be performed by chapter president and associate professor of management Dr. Mahesh Joshi, chapter secretary and associate dean of Saint Joseph's Haub School of Business Dr. Stephen Porth, assistant professors of management Dr. Ravi Kathuria and Dr. Claire Simmers, and associate professor of accounting Dr. Richard Sherman. Dr. Joshi, Dr. Porth and university president Nicholas S. Rashford, S.J., will be inducted into the society during the ceremony, along with 163 students from Saint Joseph's graduate and undergraduate business programs. Dean Gregory Bruce of La Salle University's School of Business administration will also be on hand at the ceremony as Beta Gamma Sigma's installing officer.

"Saint Joseph's University's installation of our own chapter of the Beta Gamma Sigma Honor Society is yet another external symbol of our quality," said Dr. Porth. "The induction ceremony is a wonderful opportunity to acknowledge our best and brightest students and recognize their great accomplishments."

Founded by the Society of Jesus in 1851, Saint Joseph's University is celebrating 150 years of academic excellence. One of just 137 schools nationwide with a Phi Beta Kappa chapter and AACSB business school accreditation, Saint Joseph's is home to 3,450 full-time undergraduates and 2,900 graduate and nontraditional students. The university's strong liberal arts tradition is marked by rigorous and open-minded inquiry, high academic standards, and the development of the whole person.

For more information on the St. Joseph's University chapter of Beta Gamma Sigma, visit their web site at www.sju.edu/hsb/bgs

Contact: Kelly Schramm, Assistant Director of University Communications, 610.660.1385, kschramm@sju.edu

SAINT JOSEPH'S UNIVERSITY WELCOMES INAUGURAL CLASS OF WORLD'S FIRST ACCREDITED ONLINE PHARMACEUTICAL MARKETING MBA PROGRAM

Philadelphia, Pa. (June 14, 2001) --

Saint Joseph's University has welcomed 19 men and women from eight states as the first students to enroll in the world's first accredited online MBA program in pharmaceutical marketing.

Over the next 23 months, the students will complete 48 credits, comprising 18 online courses and three on-campus, five-day residencies. The online courses are completed at the rate of one per month, with students logging on at their convenience from anywhere in the world.

"If it's done right, online is the better way to go," said Dr. William L. Trombetta, chair of Saint Joseph's Department of Pharmaceutical Marketing. "Students immerse themselves in it more, and thus get more out of it than they do from more conventional coursework."

The program is accredited by AACSB International-The Association to Advance Collegiate Schools of Business. It is framed within a managed-care context and features SJU faculty who can present and discuss issues from a pharmaceutical industry perspective.

In addition to Pennsylvania and neighboring New Jersey, the students come from as far away as California, Washington, Indiana, Illinois, Massachusetts, and New Hampshire. They represent some of the world's largest pharmaceutical companies, including GlaxoSmithKline, Merck, Pfizer, Novartis, and Astra/Zeneca.

Their tuition covers all coursework as well as a laptop PC and printer. As part of their first residency, held recently, the students were instructed on how to use this hardware and the software, from eCollege.com, on which the online coursework is based.

In August Dr. Trombetta will teach the online course Marketing Foundation. He plans on mixing threaded discussions, journal entries, one-on-one feedback, chat rooms, and bulletin boards to engage students in regular, interactive activities at team and individual levels. These tactics stimulate students' interest and inspire them to learn more and better, he said.

"Everyone is logged on," he added. "You can't hide. I don't want to play Big Brother, but I can tell when the students are active. They do more work this way. When the day is done, even though we're not giving them as much live content, they get more out of it."

According to Dr. Trombetta, the university's program is at the forefront of a new way of doing business.
"In the pharmaceutical world, if you launch a new drug, do you fly people into one place from all over the world for six months to plan the launch?" he said. "Or are time and distance irrelevant because over the last two years you've worked in cyberspace with your team? No longer do you have to be in Tokyo in the morning, London in the afternoon, and New York at night. This is essentially the way people are going to do business. It's a global thing."

With pharmaceutical companies and ancillary support firms increasing their marketing and sales capabilities dramatically, opportunities abound for those with a background in pharmaceutical marketing. Saint Joseph's new program uses industry-specific courses to reflect the new industry emphases on pharmaeconomics, pricing, outcomes, and quality-of-life issues, as well as the enormous shifts in distribution channels, such as managed care, joint ventures, and strategic alliances.

"As exciting as the blockbuster drug may be, the majority of drugs are and will eventually become mature brands with tremendous implications for the product life cycle management," said Dr. Trombetta. "Our program helps industry professionals market to this changing environment."

Dr. Trombetta also pointed out that while a pharmaceutical marketing MBA might seem narrow, the nature of the accredited program instills skills that can be applied across countless industries.

"If you can analyze the Glaxo-SmithKline Beecham merger, you can analyze Chrysler-DaimlerBenz," he said. "If you can analyze the effectiveness of a Prilosec or Claritin ad campaign, you can analyze the effectiveness of the Budweiser frogs or a George Bush political ad campaign. Is pharmaceutical marketing too narrow? Just the opposite, if the courses focus on thinking and analysis."

For more information, see http://www.sju.edu/PHARMACEUTICAL_MARKETING.

Founded by the Society of Jesus in 1851, Saint Joseph's University is celebrating 150 years of academic excellence. One of just 137 schools nationwide with a Phi Beta Kappa chapter and AACSB business school accreditation, Saint Joseph's is home to 3,450 full-time undergraduates and 2,900 graduate and nontraditional students. The university's strong liberal arts tradition is marked by rigorous and open-minded inquiry, high academic standards, and the development of the whole person.

Contact: Thomas W. Durso, Director of Media Relations, 610.660.1532, tdurso@sju.edu

Erivan K. Haub School of Business
Saint Joseph's University
5600 City Avenue
Philadelphia, PA 19131-1395
Phone: 610-660-1645
Internet Email: mfinelli@sju.edu

 

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