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Professor's Home
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David Allan, Ph.D.
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Assistant Professor of Marketing |
B.A. Communications American University, 1981 |
MBA Marketing Saint Joseph’s University, 1998 |
| Ph.D. Mass Media & Communication Temple University, 2003 |
Contact Info
Office: Mandeville 274
Phone: (610) 660-
1637
Fax: (610) 660-3239
Email: dallan@sju.edu |
Research Streams
Advertising cues and effects especially popular music, commercial lengths, disclaimers, retail, ethics, and society.
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Teaching Interests
Marketing Communications
Music Marketing
Media Management
Consumer Behavior
Creating & Measuring Customer
Value
Marketing Concepts
Makre
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