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Professor's Home:
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Diane M. Phillips, Ph.D.
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Assistant Professor & Chair of Marketing |
B.S. in Marketing, Penn State University (1988) |
M.S. in Marketing, Texas A&M University (1991) |
Ph.D. in Marketing, Penn State University (1999) |
Contact Info
Office: Mandeville 250
Phone:
(610) 660-3232
Fax: (610) 660-3239
Email:
dphillip@sju.edu |
Research Streams
Consumer Behaviour
Consumer Psychology
Advertising Effectiveness
Cross-Cultural Consumer Behaviour
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Teaching Interests
Marketing Strategy
Consumer Behaviour
Marketing Communications
Social Responsibility in Marketing |
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