The Marketing Department offers students the opportunity to develop skills and perspectives to become future business leaders in our ever-changing and increasingly competitive global arena. Designed to respond to industry’s need for personnel who understand how cross-national differences relative to political, socio-economic and cultural variables impact marketing, the program exposes students to some of today’s most dynamic business practices and contexts. By emphasizing a combination of internationally relevant course material, foreign language proficiency and an international study tour, the program prepares students to excel professionally as ethical global marketers.

 

Distinctive benefits of the International Marketing Major:

REQUIREMENTS FOR THE INTERNATIONAL MARKETING MAJOR

     A Bachelor of Science in International Marketing requires the successful completion of 40 courses with a minimum of 122 credits to graduate. Each student must complete the basic requirements for a B.S. in Business Administration in addition to the core major requirements listed below. 

In addition to the course requirements set below and the more general rules of academic behavior set out in the catalog, the International Marketing Major requires two elements important to a culturally-relevant and professional education in the area: foreign language proficiency and an international study tour.

 

Foreign language proficiency:

     Students in this program are expected to achieve greater proficiency and familiarity with a modern foreign language and its context. To expand their knowledge beyond everyday language proficiency, the International Marketing major is required to take one additional advanced course in the respective target language beyond the foreign language requirement of the GER University Distribution. Students are encouraged to continue their foreign language studies either through sufficient coursework to qualify for the Business and/or Culture and Civilization courses offered by the respective language department or by pursuing a minor in a foreign language.

 

International Study Tour:

      To expose students to the variety of marketing practices, cultural factors, regulations, economic systems, etc. that impact the success of international marketing, students in the program are required to participate in one of two experiences:

•  A study tour organized and/or approved by the Department of Marketing.  These tours typically last approximately two weeks and involve travel to other countries at the student’s individual expense.  Students using this option will register for a specific study tour course that counts toward the major.
• A semester-long study abroad experience during which at least one business-related course (e.g. Legal Environment of Business; Marketing Internship) is taken at the host university.  “Study abroad” is coordinated via the Center for International Programs and involves travel to another country at the student’s individual expense.  Students using this option are not registered in a specific course called “study abroad” but will instead take one additional marketing-related upper-division course to fulfill major requirements.  Department approval of courses selected is required.

 

Required Coursework:

All required courses follow Principles of Marketing which is part of the Business Foundation courses.

1. Marketing tools

2. International Marketing core

3. Foreign Awareness (choose at least one)

4. Foreign Language:

 

For Course Descriptions, please click here.  

For a Curriculum Checksheet, please click here.