The Marketing Department provides a rigorous education in the theory and practice of marketing while also providing opportunities to more thoroughly investigate a particular aspect of the field so that students can succeed and thrive in today’s ever changing and challenging global marketplace. Students are our primary customers and are active partners in this educational process.
Distinctive benefits of the Marketing Major:
- Multi-disciplinary faculty who bring a rich blend of academic, business and non-profit experience to student learning.
- Strong industry ties allowing for scholarships, topical guest speakers, internships and job placement.
- Opportunities to enhance the learning experience through hands-on internships, marketing study tours and participation in the American Marketing Association.
- Knowledgeable and accessible faculty advisors available to counsel students on curriculum and career options.
- A four-year Bachelor’s degree co-op program is available.
Our roster of course presents students with a range of interesting options:
- General Marketing track: Whether a student is considering a career in business, non-profit organizations or academia, the general marketing track provides a solid foundation in both marketing theory and current practices.
- Marketing Communications track: For the student whose interests include advertising, promotions and public relations, this track includes in-depth courses in these areas as well as frequent guest lectures by leading industry executives.
- Sports and Entertainment Marketing track: Students learn how traditional marketing practices are applied – and often rewritten – in the world of sports and entertainment through specialized courses and interaction with local sports and media executives.
REQUIREMENTS FOR THE MARKETING MAJOR
A Marketing Major requires the successful completion of 40 courses with a minimum of 122 credits to graduate. Each student must complete the basic requirements for a B.S. in Business Administration in addition to the core major requirements listed below.
The Marketing Major core is designed to give students a broad perspective on marketing tools and applications, and applies to the general concentration as well as both tracks. The five courses in the core follow Principles of Marketing which is part of the Business Foundation courses.
Marketing Core:
- MKT 2021 Consumer Behavior
- MKT 2051 Marketing Research
- MKT 2081 Marketing Communications
- MKT 2131 International Marketing
- MKT 2801 Seminar in Marketing
The General Marketing track requires:
The Marketing Core, plus any three MKT 2000-2999 level courses.
The Sports and Entertainment Marketing track requires:
The Marketing Core, plus any three from the Sports and Entertainment track list.
Sports and Entertainment Track List:
- MKT 2231 Music Marketing
- MKT 2241 Sports Marketing
- MKT 2251 Event Marketing
- MKT 2261 Sports and Entertainment Law
- MKT 2281 Internship in Marketing: Sports and Entertainment Track
- BUS 2221 Baseball: Tradition and Business
The Marketing Communications track requires:
The Marketing Core, plus any three from the Marketing Communications track list.
Marketing Communications Track List:
- MKT 2301 Advertising
- MKT 2311 Advertising and Promotion Management
- MKT 2321 Media Management
- MKT 2331 Public Relations and Publicity
- MKT 2351 Selling and Sales Management
- MKT 2381 Internship in Marketing: Marketing Communications Track
For Course Descriptions, please click here.
For a Declaration of Track form, please click here.
For a Curriculum Checksheet, please click here.
