Curriculum for the Master of Science in Food Marketing
The Master of Science degree in Food Marketing requires successful completion within six (6) years of 19 courses, including 9 electives, and a minimum GPA of 3.0. Courses are distributed as follows:
Marketing Strategy and Policy (2 courses required)
Problem Solving for Food Marketing Managers |
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FMK 711 |
Food Marketing Management |
How to Prepare and Use the Annual Marketing Plan |
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Food Marketing Strategy: A Warfare Approach |
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Strategy and Tactics of Food Pricing |
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Competitive Analysis |
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Turning Customer Service into Customer Delight |
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Ethnic Marketing |
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Creating and Measuring Customer Value |
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Private Label Sales and Marketing Strategies |
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Market Segmentation and Targeted Marketing |
Marketing Research (1 courses required)
Qualitative Research Techniques in Food Marketing Research |
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Quantitative Research Techniques in Food Marketing Research |
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Food Advertising Research |
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Marketing Intelligence & Secondary Sources |
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Understanding the Food Customer and Consumer |
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Innovation and Product Development (1 course required)
Private Label Sales and Marketing |
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New Product Planning |
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Food Technology and Packaging |
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Nutrition: Issues for Food Marketers |
Promotion (1 courses required)
How to Create Effective Food Advertising |
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Making Consumer Promotions More Effective |
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Making Trade Promotions More Effective |
Food Marketing Channels and Distribution (2 courses required)
Supply Chain Management |
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Category Management/Retail Partnership |
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Trends in Food Retailing |
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Retailing Tour |
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Food Marketing and Retail Technology |
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The Food Service Industry |
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Foodservice Industry |
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On-site and Commercial Foodservice |
International and Ethnic Food Marketing (2 courses required)
Ethnic Food Marketing |
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International Food Business |
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International Marketing: Emerging Markets |
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International Marketing: Developed Markets |
Special Topics in Food Marketing
Independent Study in Food Marketing |
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Future Issues in Food Marketing |
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Food Industry Summit |
Required Course
FMK 789 |
Social and Ethical Issues in Food |
Capstone (required; 3.0; prerequisite; successful completion of 15 courses)
FMK 799 |
Master of Science in Food Marketing Capstone |
†Prerequisite required.