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Curriculum for the M.B.A. in Food Marketing

The Master of Business Administration degree in Food Marketing requires successful completion within six (6) years of 27 courses and a minimum GPA of 3.0. Courses are distributed as follows:

Foundation Courses

(4 required unless a waiver is given based upon undergraduate or graduate academic transcripts)

ACC 520

Accounting Foundation

FIN 502

Economics Foundation

FIN 505

Finance Foundation

FMK 500

Foundations of Marketing

Upper Level Courses

Core Courses (all 13 are required)

ACC 580

Managerial Accounting I

ACC 581

†Managerial Accounting II

DSS 571

†Sales Forecasting

DSS 572

Business Statistics

DSS 573

Contemporary Information Technologies

FIN 552

Managerial Finance I

FIN 553

†Managerial Finance II

FMK 727

Legal Issues in Food Marketing

FMK 741

International Food Business

FMK 789

Social and Ethical Issues in Food Marketing

MGT 592

Empowering Individual Potential for the Practicing Executive

MGT 593

Empowering Groups & Teams for the Practicing Executive

MGT 690

†Leadership & Development

Specialization Courses (13 Required)

Strategy & Policy (4 courses required)

FMK 710

Problem Solving for Food Marketing Managers

FMK 711

Food Marketing Management

FMK 712

How to Prepare and Use the Annual Marketing Plan

FMK 713

Food Marketing Strategy: A Warfare Approach

FMK 714

Strategy and Tactics of Food Pricing

FMK 715

Competitive Analysis

FMK 716

Turning Customer Service into Customer Delight

FMK 717

Ethnic Marketing

FMK 718

Creating and Measuring Customer Value

FMK 719

Private Label Sales and Marketing Strategies

FMK 720

Market Segmentation and Targeted Marketing

FMK 783

Future Issues

FMK 784

Food Industry Summit

Marketing Research (2 courses required)

FMK 721

Qualitative Research Techniques in Food Marketing Research

FMK 722

Quantitative Research Techniques in Food Marketing Research

FMK 723

Food Advertising Research

FMK 724

Marketing Intelligence and Secondary Sources

FMK 725

Understanding the Food Customer & Consumer

FMK 726

New Product Planning

Advertising/Promotion (2 courses required)

FMK 731

How to Create Effective Food Advertising

FMK 732

Making Consumer Promotions More Effective

FMK 733

Making Trade Promotions More Effective

International Marketing (1 course required)

FMK 742

International Marketing: Emerging Markets

FMK 743

International Marketing: Developed Markets

Food Retailing and Supply Chain (1 course required)

FMK 751

Supply Chain Management

FMK 752

Category Management/Retail Partnerships

FMK 753

Trends in Food Retailing

FMK 754

Food Retailing Tour

Marketing Technology (1 course required)

FMK 761

Food Technology and Packaging

FMK 762

Nutrition: Issues for Food Marketers

FMK 763

Food Marketing and Retail Technology

Foodservice (2 courses required)

FMK 771

The Foodservice Industry

FMK 772

Foodservice Manufacturing and Distribution

FMK 773

On-Site and Commercial Foodservice

Capstone Course

(required, 2.0 credits; prerequisite: successful completion of 21 courses beyond Foundation Courses)

FMK 795

†Capstone

Independent Study in Food Marketing

FMK 781

Independent Study in Food Marketing

FMK 782

Independent Study in Food Marketing

†Prerequisite required.