Curriculum for the M.B.A. in Food Marketing
The Master of Business Administration degree in Food Marketing requires successful completion within six (6) years of 27 courses and a minimum GPA of 3.0. Courses are distributed as follows:
Foundation Courses
(4 required unless a waiver is given based upon undergraduate or graduate academic transcripts)
Accounting Foundation |
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Economics Foundation |
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Finance Foundation |
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Foundations of Marketing |
Upper Level Courses
Core Courses (all 13 are required)
Managerial Accounting I |
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†Managerial Accounting II |
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†Sales Forecasting |
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Business Statistics |
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Contemporary Information Technologies |
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Managerial Finance I |
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†Managerial Finance II |
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Legal Issues in Food Marketing |
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International Food Business |
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FMK 789 |
Social and Ethical Issues in Food Marketing |
Empowering Individual Potential for the Practicing Executive |
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Empowering Groups & Teams for the Practicing Executive |
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†Leadership & Development |
Specialization Courses (13 Required)
Strategy & Policy (4 courses required)
Problem Solving for Food Marketing Managers |
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FMK 711 |
Food Marketing Management |
How to Prepare and Use the Annual Marketing Plan |
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Food Marketing Strategy: A Warfare Approach |
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Strategy and Tactics of Food Pricing |
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Competitive Analysis |
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Turning Customer Service into Customer Delight |
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Ethnic Marketing |
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Creating and Measuring Customer Value |
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Private Label Sales and Marketing Strategies |
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Market Segmentation and Targeted Marketing |
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Future Issues |
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Food Industry Summit |
Marketing Research (2 courses required)
Qualitative Research Techniques in Food Marketing Research |
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Quantitative Research Techniques in Food Marketing Research |
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Food Advertising Research |
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Marketing Intelligence and Secondary Sources |
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Understanding the Food Customer & Consumer |
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New Product Planning |
Advertising/Promotion (2 courses required)
How to Create Effective Food Advertising |
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Making Consumer Promotions More Effective |
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Making Trade Promotions More Effective |
International Marketing (1 course required)
International Marketing: Emerging Markets |
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International Marketing: Developed Markets |
Food Retailing and Supply Chain (1 course required)
Supply Chain Management |
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Category Management/Retail Partnerships |
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Trends in Food Retailing |
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Food Retailing Tour |
Marketing Technology (1 course required)
Food Technology and Packaging |
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Nutrition: Issues for Food Marketers |
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Food Marketing and Retail Technology |
Foodservice (2 courses required)
The Foodservice Industry |
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Foodservice Manufacturing and Distribution |
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On-Site and Commercial Foodservice |
Capstone Course
(required, 2.0 credits; prerequisite: successful completion of 21 courses beyond Foundation Courses)
FMK 795 |
†Capstone |
Independent Study in Food Marketing
Independent Study in Food Marketing |
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Independent Study in Food Marketing |
†Prerequisite required.