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FMK 318 Retail Food Marketing Management (3 credits)

Due to a major structural relationship with their customers and consumers many of todays food retailers and wholesalers are performing marketing activities previously associated with CPG (Consumer Package Goods) suppliers. It is therefore important that fundamental marketing strategies, concepts, tactics etc. be incorporated into traditional food retailing strategies, concepts and tactics such as competitive environments, product procurement and merchandising, store location, selling environments, sustainability, CSR, etc. Using a cross functional class lecture/discussion (in store and on campus) approach as well as guest speakers, cases, CPG supplier visits etc. students learn the application of traditional marketing strategies, concepts and tactics to food retailing and wholesaling.