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FMK 713 Food Marketing Strategy: A Warfare Approach

This course will focus attention on development of food marketing strategy by taking a competitive or "warfare" approach. Specific types of strategy including offensive, defensive, and flanking will be discussed, along with the advantages and disadvantages of using each strategy. This course will be based heavily on examples of companies that have successfully, and sometimes unsuccessfully, utilized each strategy. An individual completing this course will have a more strategic perspective rather than a tactical outlook.