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FMK 716 Turning Customer Service into Customer Delight

Customer service is the key differentiating factor in food marketing programs. Customer service may be more important than any of the other marketing elements of price, product, place, or promotion in maintaining and expanding markets. The rules of customer service, including deciding on your core business, creating your vision, staying close to your customers, managing your customer’s experience and developing a customer service program that delights the customer are presented together with examples of successes from food and allied industries. More than 50% of companies are saying that they have to get closer to their customers, while only 5% to 10% are doing what it takes to get there. This course gives you the opportunity to be a part of the visionary minority.