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FMK 717 Ethnic Marketing

This course will explore the opportunity for food retailers and manufacturers to increase sales by better understanding the tastes and needs of an ethnic community. Specifically, we will look at the Hispanic, African-American, Asian, and Jewish communities. We will discuss products, advertising, promotional opportunities, community relations and important holidays. The goal will be to show you how your company can create an "attitude" that will let people find the foods that they want in an atmosphere that makes them feel good.