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FMK 732 Making Consumer Promotions More Effective

This course is designed to help sales, marketing, and merchandising executives understand, design, and implement effective and efficient consumer promotion programs. The role of consumer promotions within the context of Marketing Strategy will be examined as well as advantages and limitations of the most widely used Consumer Promotion techniques. (Coupons, Experiential (Event Marketing) Rebates, Contests, Sweepstakes, Sampling etc) Creative strategies to maximize impact and program development/evaluation will also be discussed