Table of Contents
- General Information
- Undergraduate Programs
- Academic Policies and Regulations
- Curricula
- Arts and Sciences Programs
- Business Programs
- Erivan K. Haub School of Business
- Accounting
- Actuarial Science
- Decision & System Sciences [Business Intelligence - BI]
- Finance
- Food Marketing
- Management
- Marketing
- Requirements for the General Marketing Major
- Requirements for the Sports Marketing Major
- Specialized Marketing Focus
- Requirements for Marketing Related Minors
- Marketing Courses
- MKT 150 People, Planet & Profit (3 credits)
- MKT 201 Principles of Marketing (3 credits)
- MKT 202 Marketing Research (3 credits)
- MKT 301 Marketing Communications (3 credits)
- MKT 302 Consumer Behavior (3 credits)
- MKT 303 Marketing Communications for Non-Business Students (3 credits)
- MKT 312 Selling and Sales Management (3 credits)
- MKT 313 Ethics in Marketing (3 credits)
- MKT 314 Marketing in a Digital World (3 credits)
- MKT 315 Marketing in a Multicultural World (3 credits)
- MKT 321 Advertising (3 credits)
- MKT 324 Public Relations and Publicity (3 credits)
- MKT 325 Fundamentals of Applied Design ( 3 credits)
- MKT 326 Media Now (3 credits)
- MKT 331 International Marketing (3 credits)
- MKT 341 Music Marketing (3 credits)
- MKT 342 Entertainment Law (3 credits)
- MKT 343 Entertainment Marketing (3 credits)
- MKT 350 Event Marketing (3 credits)
- MKT 351 The Business of Sports (3 credits)
- MKT 352 Sports Law (3 credits)
- MK 353 Sports Marketing (3 credits)
- MKT 354 The Business of Baseball
- MKT 355 Sports Sales and Selling
- MKT 356 Sports Media (3 credits)
- MKT 357 Sports Facilities and the Game Day Experience (3 credits)
- MKT 358 College Athletics: Administration and Marketing (3 credits)
- MKT 359 Ethical Issues in Sports Marketing (3 credits)
- MKT 360 Sports Agencies and Corporate Consulting
- MKT 361 Sports Licensing
- MKT 370 Special Topics in Marketing (3 credits)
- MKT 401 Marketing Strategy (3 credits)
- MKT 450 Marketing Study Tour (3 credits)
- MKT 490 Marketing Internship (3 credits)
- MKT 491 Marketing Practicum (1 credit)
- MKT 493-494 Independent Study in Marketing 1-6 credits
- MKT 494-494 Honors Research in Marketing 1-6 credits
- MKT 497 Sports Marketing Internship (3 credits)
- MKT 499 Research Practicum (3 credits)
- Pharmaceutical & Healthcare Marketing
- Risk Management & Insurance Major
- Graduate Programs
- College of Professional and Liberal Studies
- Directory
Marketing Courses
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