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MK 353 Sports Marketing (3 credits)

Sports Marketing has become increasingly sophisticated over the last decade as teams compete for the entertainment dollar. A study of Marketing, promotion, sales and sponsorship strategies utilized in the sports industry by both sports properties and brand partners. The topical coverage will include Marketing mix, consumer behavior, the role of Marketing research, advertising, event management and value-added Marketing as it relates to sports as a product.

Prerequisites: MKT 201 and MKT 351.