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MKT 202 Marketing Research (3 credits)

In today's Marketing environment information is power. An in-depth study of the various steps of the market research process from problem definition to data analysis. Focus on the use of market research techniques and technology as applied to marketing planning, product development, performance monitoring and marketing communications.

Prerequisites: MKT 201 and DSS 210. HSB students must take DSS 210; CA&S students may take the equivalent of DSS 210.