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MKT 321 Advertising (3 credits)

Advertising has come a long way from the days of "Mad Men", yet it is still the most prominent and glamorous component of the communications mix. An effective ad should inspire us to buy, click, donate or even vote. This course will examine the elements of successful Advertising from strategy and development to execution and evaluation. Current topics such as the impact of technology and social responsibility are also covered.

Prerequisites: MKT 201 and MKT 301 or MKT 303