Course Link pop-ups require javascript, but without, links simply open target page as expected
Header Photo

MKT 331 International Marketing (3 credits)

Marketing is going global at a rapid pace. A multi-faceted study of the concepts, methods and challenges of conducting business in international markets. The economic, political, cultural and geographical factors affecting multinational marketers are addressed from the perspective of various stakeholders including customers, exporters and local businesses.

Prerequisite: MKT 201