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MKT 351 The Business of Sports (3 credits)

A look at professional and college sports as big business. We will analyze and discuss issues such as league structure; ownership and franchise values; sources of revenue; sports media; player and labor relations; free agency and arbitration; league player drafts; the issues involved with new stadiums and facilities; gender and race in college athletics; the economic and financial aspects of college athletic departments; and other important topics.

Prerequisites: ACC 101, and ECN 101; Pre- or corequisite MKT 201.