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MKT 354 The Business of Baseball

An examination of how Major League Baseball and MLB franchises operate as business entities, including discussion of baseball’s antitrust exemption and its implications for the structure and operations of organized baseball; how labor relations impact MLB and club operations; financing and financial decisions; sources of revenue; sales, marketing and promotions; expense categories; and league and club administration.

Prerequisites: MKT 201 and MKT 351