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MKT 356 Sports Media (3 credits)

Focus on the unique interaction between sports and the communications and media industries. Topics for the course include the evolution of sports and media; current and future relationships between sports and radio, TV, newspapers, the Internet, digital media, mobile media and social media; and the growth and influence of cable TV, ESPN, regional sports networks, and league networks.

Prerequisites: MKT 201 and MKT 351.