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MKT 357 Sports Facilities and the Game Day Experience (3 credits)

This will course will cover the various aspects of planning, developing and operating a sports facility as a revenue-generating entity while ensuring a positive fan experience. Other topics include historical progression of sports facility design; premium seating, concessions and merchandise; signage and in-venue advertising; public policy; and non-sports event planning and marketing.

Prerequisites: MKT 201 and MKT 351.