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MKT 401 Marketing Strategy (3 credits)

Pulling it all together is the focus of this Marketing capstone course, whereby students apply the Marketing knowledge acquired from previous Marketing courses. Students will conduct

in-depth analysis of consumer, industrial and not-for-profit Marketing issues. Cases dealing with product innovation and development, Marketing demand, pricing, distribution and promotion will also be explored.

Can only be taken during the senior year.

Prerequisites: MKT 202, MKT 301 and MKT 302.