MKT 607 The Business of Sports (3 credits)

A look at professional and college sports as big business. We will analyze and discuss issues such as league structure; ownership and franchise values; sources of revenue; sports media; player and labor relations; free agency and arbitration; league player drafts; the issues involved with new stadiums and facilities; gender and race in college athletics; the economic and financial aspects of college athletic departments; and other important topics.

Prerequisite: MKT 550.