MKT 612 Global Cultures and Consumers (3 credits)

This course explores the complex environment in which international marketing operations are carried out, including the influence of market size; regional trade; social, cultural, legal and political dimensions; market entry strategies; branding and pricing decisions; market channels and other tactics for effective international marketing. Special attention is paid to the experiences of multinationals based in developed countries, but operating in developing countries.

Prerequisite: MKT 201 or MKT 501.