MKT 617 Quantitative Methods for International Marketing Management (3 credits)

This course helps the international marketing student develop practical quantitative competencies for analyzing micro and macro economic trends as well as key financial metrics. The course is designed to enhance the ability of marketing managers to effectively conceptualize, plan, implement, and evaluate strategies that are supported by a synthesis of financial, operations, and statistical research. The course addresses issues, including but not limited to, product performance, pricing strategies, promotional campaigns, retailing, logistics, inventory control, sales management, services, transaction cost analysis, and currency values.

Prerequisites: MKT 201 or MKT 501; ACC 101 or ACC 500; and FIN 200 or FIN 503 and admission to the M. S. in International Marketing Program or permission of the instructor.