MKT 618 International Product Development and Brand Management (3 credits)

This course is designed to emphasize the interdisciplinary nature of complex problems in developing and marketing products and services. Students will be exposed to a variety of planning concepts and tools that are available to managers to assist with the creation and management of products and services for the international market. In addition, this course examines brand equity and brand management. Here the focus will be on exploring and understanding the importance of brands, what brands mean to international consumers, and how they should be managed.

Prerequisite: MKT 501